Creative Communications Plans
In a world where our audience is being inundated with information, how can we make our messages stand out? This session will highlight creative ways Alumni Relations professionals have been able to cut through the noise and engage their constituents.
Social Marketing Planning
Social media is one of the most influential ways to keep our alumni up-to-date, but how do we utilize this tool strategically? This session will focus on identifying your goals, choosing the right platform, engaging with your audience, and tracking metrics to ensure continued success.
Content is King
From blog posts and social media graphics to videos and emails, the content we produce is essential to successfully carrying out our messages. This session will feature experts in the industry who will share ways we can create relevant, engaging, and timely content to make a positive impact on our audience.
