Join us for CAMMP 2024

Connecting you with the best and brightest alumni marketing and membership professionals July 16-18, 2024 at the University of Maryland. We ask that you make plans to register by May 15 to allow us to accurately plan for this year’s conference.


About the Conference

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference.

The conference is traditionally hosted in July on the campus of a member institution. This year the conference will be held at the University of Maryland from July 16-18, 2024. There is a limit of three CAMMP members from each institution who can attend for free. An institution may bring additional members for a fee of $150 per person. Attendees must be active members of CAMMP whose job responsibilities align with our membership requirements. 

Take a look back at CAMMP 2022 at Clemson to get a feel for the CAMMP experience!

Conference Details

Hotel Information

Primary Conference Attendee Hotel

The Hotel at The University of Maryland
7777 Baltimore Ave., College Park, MD 20740

Rate: $189++ per night

The conference rate is available from Monday, July 15 through Friday, July 19. Self-parking is available in our attached garage at a discounted rate of $16/day for hotel guests. Guests who choose this option will receive a parking key card at check-in, which will allow for full in/out privileges throughout their hotel stay.

Sponsor ⎮ Overflow Hotel 

The Cambria
8321 Baltimore Ave., College Park, MD 20740

Rate: $169++ per night

Self-parking is available for $12/night. 

The conference rate is available from Monday, July 15 through Friday, July 19.

Washington DC


  • National Museum of African Art
  • Renwick Gallery of the Smithsonian American Art Museum
  • National Museum of National Art
  • Nationally Gallery of Art
  • The Phillips Collection
  • Art Museum of the Americas
  • Mexican Cultural Institute
  • Smithsonian American Art Museum
  • National Portrait Gallery
  • Hirshhorn Museum

Affinity/Industry/History Museums

  • Smithsonian Museums 
  • National Museum of the Marine Corps
  • National Museum of the American Indian
  • National Postal Museum
  • Anacostia Community Museum
  • Drug Enforcement Administration Museum
  • National Guard Museum
  • US Holocaust Memorial Museum
  • National Museum of African American History
  • National Air and Space Museum
  • National Museum of American History
  • National Museum of American Diplomacy
  • National Museum of the US Army
  • Frederick Douglass National Historic Site
  • Chinese American Museum
  • Old Korean Legation Museum
  • National Archives Museum
  • National Law Enforcement Museum
  • Clara Barton Missing Soldiers Office Museum
  • National Inventors Hall of Fame Museum
  • Madame Tussauds
  • Ford’s Theater

Zoos/Family Friendly

  • Smithsonian’s National Zoo
  • Smithsonian IMAX and Planetarium
  • National Children’s Museum
  • National Spy Museum 

Historic Harper’s Ferry 

  • National Park
  • Museums and Exhibits
  • Hiking 
  • White water rafting
  • Ziplining


Historic Annapolis

United States Naval Academy

Atlantic Beaches (Approximately 3 hours drive)

Major League Baseball 

Baltimore Orioles vs New York Yankees | Sat. July 13 & Sun July 14

Washington Nationals vs Cincinnati Reds | Friday, July 19 – Sunday July 21

Major League Soccer

D.C. United vs Nashville | Saturday, July 13


Washington Mystics vs Las Vegas Aces | Sunday, July 14

Amusement Parks

Transportation Information

The University of Maryland is located in College Park, Maryland, and is located in close proximity to three major international airports.
  • Baltimore Washington International (BWI) is approximately 45 minutes away from campus.
  • Ronald Reagan Washington National Airport (DCA) is approximately 45 minutes away from campus.
  • Dulles International Airport (IAD) is approximately 70 minutes away from campus.
There are several options available to you to get from the airport to College Park. Shuttle details will be announced as we get closer to the conference.

Session Topics

  • DEIB | How to incorporate this into Alumni Relations Initiatives
  • Using AI in your Marketing Strategies | How to “buy” more time through automation tools
  • Affinity Groups | The importance of social identities
  • CRM Conversion | Pitfalls, event coding, volunteer coding, etc.
  • The Changing Landscape of Campus Leadership + Strategic Planning | How to align Alumni Relations initiatives with university-wide initiatives, and strategic planning (especially when they change with leadership transitions)
  • New Grad Transition / Young Alumni Strategy 
  • Building Connections for Students and Alumni | A discussion on mentorship
  • Building and Communicating Your Value Proposition 
  • Partnerships with Career Services and Building Career Networks
  • Membership Strategy
  • Doing More with Less | How can you maximize your impact with limited resources

*Session topics subject to change

Get Buy-in From Your Boss

As budgets are being cut, professional development tends to be one of the first items on the chopping block. We want to help you make the case to support your attendance at CAMMP 2024. Check out these tools to help build your proposal for support and let your boss know the impact CAMMP can have on your organization’s success!

Scholarship Information

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.

To address these barriers, a CAMMP conference scholarship program was launched in 2019. The scholarship will help to cover travel and lodging expenses for the 2024 conference. The committee will evaluate submissions, and the CAMMP Board of Directors will make the final selection.

The application will open on March 1, 2024. Completed applications must be submitted by April 26, 2024. Selected recipients will be contacted after May 12 and an announcement will be posted to the CAMMP website on May 26.

For the 2024 CAMMP Conference at the University of Maryland, scholarships will be capped at $1,000, per recipient, for eligible travel expenses. Click here to view the terms and conditions of our scholarship program.

Conference Schedule

8 a.m. – 5 p.m. | CAMMP Board of Directors Meeting 

6 – 7:30 p.m. | Board & Committee Chair Dinner  

We would like to invite all committee chairs to join us for this dinner to recognize their hard work and commitment to making this year’s conference possible. 

To maximize your CAMMP experience we highly recommend that you plan to arrive in Boulder by Noon. 

Pre-Conference Optional Activities

10 a.m. – 12 p.m. | Chautauqua Hike (Chautauqua Park)

12 – 12:45 p.m.  | Campus Tour (Case Building)

1 – 1:45 p.m.  | Campus Tour (Case Building)

Conference Kick-off

9 a.m. – 2 p.m.  | Attendee Check-in (Embassy Suites Lobby) 

1 – 1:45 p.m. | Newcomer Orientation

Is this your first time at CAMMP? Make plans to join us for our newcomer orientation to help you get the lay of the land and maximize your CAMMP experience. 

2 – 2:20 p.m. | Conference Welcome (UMC – Ballroom)

2:20 – 3:35 p.m. | Opening Activity (UMC – Ballroom)

3:35 – 3:50 p.m. | Sponsor Introductions #1

3:50 – 4:05 p.m. | Break

4:05 – 4:50 p.m. | CAMMP Business Meeting (UMC – Ballroom)

We ask that everyone that is in attendance make plans to attend this important session.

5 p.m. | Shuttle to Hotel

6:30 – 8 p.m. | Attendee Dinner (Koenig Alumni Center)

Shuttles from the hotel will depart at 6 and 6:30 p.m.

8 – 10 p.m. | Attendee-Only After-Hours (Koenig Alumni Center)

9 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)

Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).


  • All Guests Staying at the Embassy Suites receive complimentary breakfast as part of the hotel stay. Please plan to eat breakfast at the hotel or grab something to eat during the session.
  • Hilton Garden Inn guests can purchase breakfast at the Canyon Café inside the hotel, and of course, a CU favorite, the Buff is across the street, along with many other breakfast options.

8:45 – 9 a.m. | Morning Announcements (UMC – Ballroom)

9 – 10 a.m. | Session 1: Social Marketing Planning

Social media is one of the most influential ways to keep our alumni up-to-date, but how do we utilize this tool strategically? This session will focus on identifying your goals, choosing the right platform, engaging with your audience, and tracking metrics to ensure continued success.

Featuring Serena Archer, Director of Digital Content, and Portia Pettis, Digitial Content Manager, from the University of Colorado Boulder Athletics Department

10 – 10:15 a.m. | Break

10:15 – 10:30 a.m. | Sponsor Introductions

10:30 – 11:30 a.m. | Session 2 – Breakout Sessions 

Session 2A: Creative Communication Plans

In a world where our audience is being inundated with information, how can we make our messages stand out? This session will highlight creative ways Alumni Relations professionals have been able to cut through the noise and engage their constituents.

Featuring Summer Chandler from the University of Texas and Mary Padilla from the University of Kansas

Session 2B: Young Alumni-Focused Membership 

Capturing the attention of our alumni early is key to keeping them engaged with the institution throughout the stages of their lives. This session will feature strategies that work for engaging young alumni and turning them into members early.

Featuring Patti Daves and Lauren Coleman from the University of Virginia, and Sophie Matthews and Noah Gent from Colorado State University. 

Session 2C: Business Development 

The first of two sessions designed specifically for our CAMMP members who focus on business development. This session will highlight wine programs and revenue.

Featuring Kelly Brantner from the Washington State University Alumni Association and Mary Jo Ford from the UC Davis Cal Aggie Alumni Association

11:30 – 11:45 a.m. | Sponsor Introductions

11:45 a.m. – 1 p.m. | Lunch

1 – 1:45 p.m. | Session 3: Content is King

From blog posts and social media graphics to videos and emails, the content we produce is essential to successfully carrying out our messages. This session will feature experts in the industry who will share ways we can create relevant, engaging, and timely content to make a positive impact on our audience.

Featuring Rachel Young from NC State University and Jessica Arnaldo from UC Irvine.

2:15 – 3:30 p.m. | Group Photo/Athletic Tour at Folsom Field

3:30 – 4:30 p.m. | Sponsor Booth Visits

Don’t forget, our sponsors help make this conference possible. Please take the time to stop by and say hello, and thank them for their support of CAMMP!

6 – 6:20 p.m. | Shuttles Available to Dinner

6:30 – 8:30 p.m. | Dinner

8:30 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)

Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).

To maximize your CAMMP experience we recommend that you book your travel back home for Friday, July 14.

7 – 9 a.m. | Breakfast Available at the Embassy Suites

8:45 – 10 a.m. | Sponsor Visits + Drawing

10:15 – 10:45 a.m. | Transit Time

10:45 – 11 a.m. | Morning Announcements

11 – 11:45 a.m. | Session 4: Breakout Session

Session 4A: Membership Solicitation

Inspiring people to become members is a year-round focus. Get inspired by seeing what your peers are trying in the world of membership acquisition and renewals.

Featuring Christy Pourney and Jenn Doerhoff from the University of Missouri – Columbia along with Taylor Jimeson and Alicia Fodera from the University of Maryland

Session 4B: Youth Legacy Programs

Keeping alumni and their children connected is a key way to ensure your institution is top-of-mind when it’s time to select a university. This session will feature programs and initiatives that assist in carrying on the legacy from generation to generation.

Featuring Emily Beck from Iowa State and Patti Daves from the University of Virginia

11:45 a.m. – 12:30 p.m. | Session 5: Breakout Session

Session 5A: Membership Benefits (and How to Market!) 

This session will feature institutions offering unique membership benefits and ways they have creatively marketed these benefits to their alumni base.

Featuring Julie Mackie from Washington State University and Eric Hjelm from the University of Oregon.

Session 5B: Mentoring Programs (and How to Market!)

Alumni are always asking for ways they can help current students. This session covers various mentoring programs and how the institutions have been able to successfully market these programs to alumni and students alike.

Featuring Kelly Brown from East Carolina University and Michael Arteaga from California State University, San Bernardino.

Session 5C: Business Development

The second session specifically designed for our CAMMP members who focus on business development. This session will focus on creative assets. 

Moderator: Katie Feagans, Virginia

  • Summer Chandler, Texas Exes
  • Hank Charles, CU Boulder
  • Scott Dahl, Mizzou Alumni Association
  • Lisa Huber, University of Minnesota Alumni Association

12:30 p.m. | Lunch 

1 – 1:45 p.m. | Session 6: Managing Cross-Generational Teams (during lunch) 

During this lunchtime panel, we bring local experts together to touch on the challenges and benefits of working with teams of various generations.

1:45 – 2:45 p.m. | Break + Merchandise Swap

2:45 – 3:30 p.m. | Session 7: Marketing Association Wide 

We all know how to promote membership benefits, specific programs, or featured events, but how do we market as us an entire association? This session will cover ways to create an association “brand” and the best way to develop an “elevator pitch” of what we do as a whole. 

Featuring Harrison Sharp from Arizona State University and Eston Martz from the Penn State Alumni Association.

3:30 – 4:20 p.m. | Keynote Presentation

Join us as we welcome behavioral economist Peter McGraw as he discusses why brands should pay more attention to individuals who are single and satisfied and incorporate this mindset into their marketing campaigns.

Approx. 4:30 p.m. | Shuttle to Hotel

5:15 and 6:40 p.m. | Shuttles to Dinner

6:30 – 8:30 p.m. | Dinner (Rembrandt Yard, Pearl Street)

9 – 10:45 p.m. | CAMMP After-Hours (Rosetta Hall, Pearl Street)

Please note this is an approximate, working itinerary and the timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).

Past Conference Sites

1997North Carolina State254
1998Georgia Tech3511
1999William & Mary3315
2000University of New Hampshire4819
2001University of Virginia5126
2002Pennsylvania State University6226
2003University of Florida6226
2004University of Connecticut8235
2005Ohio State University10537
2006Florida State University11738
2007University of Illinois13144
2008University of Pittsburgh14445
2009Kansas State University7933
2010West Virginia University10346
2011Arizona State University12544
2012University of Central Florida13846
2013Virginia Tech11743
2014Iowa State University12248
2015University of Memphis13749
2016University of Nebraska13154
2017University of Colorado13357
2018Oklahoma State University12548
2019University of Texas at Austin16248
2020Virtual Experience27429
2021Virtual Experience24924
2022Clemson University16744
2023University of Colorado Boulder17350

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