Below you will find the tentative list of session topics for the 2026 conference. Sessions will be assigned to a date/time at a later date. 

All Attendee General Sessions

• Role-Based & Institution-Sized Roundtables
  • This interactive networking session connects alumni marketing and membership professionals through light icebreakers, informal networking, and facilitated roundtable discussions focused on real-world challenges and idea sharing. Attendees are grouped by similar roles or institution size to encourage relevant conversations and leave with fresh insights, practical takeaways, and new professional connections.
• Alumni Trends/”Vibe Checks” Panel Discussion
  • This fast-paced panel delivers an honest “vibe check” on the current state of alumni marketing, membership, and business development, highlighting what’s working, what’s not, and emerging trends across institutions. Attendees will leave with timely insights, real-world examples, and a clearer sense of how to adapt their alumni strategies moving forward.
• From First Five to Forever: Marketing Across Generations Without Stereotypes
  • Move beyond generational stereotypes to a more strategic approach to alumni marketing. Learn how segmentation and life-stage thinking can help institutions design marketing that connects with alumni from their first years after graduation through every phase of life.
• Listserv Live / Open Mic Breakouts
  • This session brings the energy and candid problem-solving of the online listserv into the conference with fast-paced, lightning-round discussions. Attendees break out by marketing, membership, or business development to crowdsource ideas, share quick wins, and tackle real-time challenges in a facilitated, collaborative format.

Marketing Breakout Sessions

• Owned Media That Engages: Evolving Alumni Magazines & Newsletters
  • Explore how alumni associations are aligning magazines, newsletters, and digital storytelling into cohesive content strategies that extend reach and deepen engagement. This session will share practical approaches to segmentation, repurposing content, and measuring impact across channels.
• Marketing Alumni Revenue Streaming Programs: Travel, Affinity Partnerships, Markets & More
  • From alumni travel to affinity partnerships and alumni markets, revenue-generating programs are growing across institutions. This session highlights marketing strategies that increase visibility, participation, and long-term success for these initiatives.
• Beating the Algorithm: Reaching Alumni in Today’s Social Media Landscape
  • As platform algorithms and organic reach continue to shift, this session will highlight paid social strategies, creative approaches, and testing frameworks that help alumni teams maximize visibility and budget. Attendees will leave with actionable tactics they can implement immediately.

Membership Breakout Sessions 

• Membership Perspectives Panel: Opportunities & Challenges
  • Hear candid insights as colleagues highlight what has driven membership success and, on the flip side, where the pain points and struggles exist. Through open discussion of membership wins and setbacks, the session will offer attendees a variety of perspectives and ideas to strengthen member acquisition and engagement.
• Mapping It Out: Membership Marketing Planning & Timelines
  • Fellow membership CAMMP’ers share how they plan and execute their year-to-year membership campaign and calendars — from acquisition and renewal to engagement and beyond. This session offers practical strategies and timelines to help you strengthen your association’s membership pipeline year‑round.
• Membership Show & Tell: Best Acquisition Pieces!
  • We’re going back to kindergarten and kicking it “old school” with a fast‑paced “Show & Tell” session of school’s most successful membership acquisition tactics from the past year! This session is your chance to spark inspiration for your next big membership push. And watch for opportunities to be part of this session, as we want to involve as many schools and attendees as possible.

BizDev Breakout Sessions

• Scrappy & Sustainable: Revenue Strategies for Small & Mid-Size Alumni Associations
  • When small- and mid-size college and university alumni offices cannot rely on traditional membership dues to sustain their work, other options are needed! This session will explore membership revenue alternatives, including partnerships, affinity programs, events, and mission-aligned sponsorships that can generate funding while strengthening alumni engagement.
• Back to Basics: How to Secure Sponsorships
  • Sponsorships are a powerful revenue stream for alumni associations, but where do you start or how can you scale your efforts? This back-to-basics session will walk through real-world case studies from attendees to break down the “how to” of sponsorships.
• Alumni Marketplaces: Engagement, Revenue, & Support
  • This session will highlight the launch of the Saluki Market, an online multi-vendor shopping platform created by Southern Illinois University to support alumni-owned businesses while generating revenue. The marketplace serves as both an engagement tool and a storytelling platform, connecting alumni entrepreneurs with new customers while celebrating their professional achievements.
• Beyond Alumni-Owned Business Directories: The EnTERPreneur Conference
  • This session will explore the University of Maryland Alumni Association’s EnTERPreneur Conference, a program designed to support alumni at every stage of their entrepreneurial journey—from exploring a new idea to scaling an established venture. Featuring 20 alumni business owners as speakers, the conference provides practical insights and peer-to-peer learning for entrepreneurs of all experience levels.

9 a.m.-2 p.m.
Attendee Check-In

9:30-11:20 a.m.
Campus Tour(s) 

12:30-2:40 p.m.
CAMMP Welcome | Business Meeting 

2:50-5:10 p.m.
Afternoon Sessions

5:30-11 p.m.
Dinner & Evening Activities 

*Times subject to change.

9-11:30 a.m.
Morning Sessions

11:45 a.m.
Lunch with CAMMP Sponsors

1:15-3:15 p.m.
Sponsor Expo 

3:20-4:20 p.m.
Afternoon Sessions 

6 p.m. 
Dinner & Evening Activities 

*Times subject to change. 

9-10:10 a.m.
Morning Session

10:15 a.m.-12:15 p.m.
Sponsor Expo & Drawings

12:20-1:30 p.m.
Lunch 

1:40-2:10 p.m.
Special Business Meeting

2:20-3:20 p.m.
Afternoon Session

3:30-4 p.m.
Ice Cream Social

5:45-7 p.m.
Dinner 

7-11 p.m. 
CAMMP After-Hours 

*Times subject to change.