Join us for CAMMP 2024
Connecting you with the best and brightest alumni marketing and membership professionals July 16-18, 2024 at the University of Maryland.
— Registration CLOSED —
Questions? Email Meghan Sykes | msykes12@umd.edu
About the Conference
The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference.
The conference is traditionally hosted in July on the campus of a member institution. This year the conference will be held at the University of Maryland from July 16-18, 2024. There is a limit of three CAMMP members from each institution who can attend for free. An institution may bring additional members for a fee of $250 per person. Attendees must be active members of CAMMP whose job responsibilities align with our membership requirements.
Take a look back at CAMMP 2022 at Clemson to get a feel for the CAMMP experience!
Conference Schedule
The University of Maryland Alumni Association is looking forward to host you in College Park in July. Maryland staff and members of the CAMMP programming committee created the conference schedule with marketing and membership professionals in mind.
9:00 a.m. – Attendee Check-In
The Hotel at College Park & Cambria | Lobby
Check in to receive your name badge and welcome bag. Your package will be in the lobby of the hotel where you reserved a room. If you miss check in at the hotel (or are staying elsewhere), your materials will be in the lobby of the Samuel Riggs IV Alumni Center prior to the welcome session.
10:00 a.m. – Campus Tour (Optional)
The Hotel at College Park | Lobby
Join University of Maryland guides for a tour of campus. The tour starts and ends inside The Hotel lobby at the UMD Welcome Center.
Sign up for this tour in the Activities & Check-Ins section of the conference app with check-in code: TOUR.
1:00 p.m. – Newcomer Session
Samuel Riggs IV Alumni Center | Orem Ballroom
New to CAMMP? Join us for an orientation to help you get the lay of the land, meet a few new faces, and help maximize your CAMMP experience.
2:00 p.m. – CAMMP Welcome
Samuel Riggs IV Alumni Center | Orem Ballroom
Conference kickoff, opening activity, and CAMMP Business Meeting.
3:15 p.m. – Keynote | Storytelling Workshop
Samuel Riggs IV Alumni Center | Orem Ballroom
Ira Koretsky ‘00, CEO, The Chief Storyteller®, University of Maryland alum will lead the group through ways to infuse storytelling into communication strategies to engage our alumni populations.
5:00 p.m. – Welcome Reception & Dinner | Sponsored by Career Shift and Alumni Playbook
Samuel Riggs IV Alumni Center | Moxley Garden & Orem Ballroom
Join us for drinks in Moxley Gardens and dinner in Orem Hall at the Riggs Alumni Center. Jessica Roberts ’02, Chief of Staff & Managing Director, Board Operations, University of Maryland Alumni Association will welcome the group at dinner.
7:45 p.m. – Walking Tour of National Mall | Sponsored by Teuteberg and PCI (Optional)
The best way to experience Washington, D.C. – by foot at night. We’ll hit all of the major monuments around the National Mall. The tour is about a strolling 1.5 miles and takes about 90-120 minutes to complete. The buses will drop us at the start and pick us up at the end location.
6:30 a.m. – Yoga | Sponsored by Active & Fit Direct (Optional)
The Hotel at College Park | Top of the 7s
In this all-level invigorating full-body flow class, you’ll explore the yoga postures and fundamental principles of Vinyasa yoga. You will challenge all your muscles through movement and breath at a moderate and intuitive pace.
Just bring yourself – all equipment will be provided.
Sign up for this class in the Activities & Check-Ins section of the conference app with check-in code: YOGA.
9:00 a.m. – Session 1 | Using AI in Your Marketing Strategies
Samuel Riggs IV Alumni Center | Orem Ballroom
How to “buy” more time through automation tools
A panel featuring Dree Hickey of Carolina Alumni; Summer Chandler of the University of Texas/Texas Exes; and Michael Blaney of the University of Wyoming Alumni Association
10:00 a.m. – Session 2A | Building Connections for Students and Alumni
Samuel Riggs IV Alumni Center | Orem Ballroom
A discussion on mentorship
A presentation featuring Michelle Dirks of the Southern Illinois University Alumni Association and Tracy Tow of Boston University
10:00 a.m. – Session 2B | The Changing Landscape of Campus Leadership
Samuel Riggs IV Alumni Center | Orem Ballroom
How to align Alumni Relations initiatives with university-wide initiatives and strategic planning (especially when they change with leadership transitions)
A panel featuring Jessica McGee of West Virginia University Alumni Association; Chase Carter of Oklahoma State University Alumni Association; and Andrea Saye of Carolina Alumni
10:00 a.m. – Session 2C | Welcome to Business Development
Samuel Riggs IV Alumni Center | Orem Ballroom
This is a great opportunity to learn about this group, monthly meetings and resources.
Meet members of the Business Development Community
11:00 a.m. – Lunch at Yahentmitsi Dining Hall
12:15 p.m. – Session 3A | Creative Brainstorming
Samuel Riggs IV Alumni Center | Orem Ballroom
The Spaghetti Method: creative brainstorming to see what sticks
A presentation featuring Diana Forbus, the annual giving manager at the University of Maryland
12:15 p.m. – Session 3B | CRM Conversion
Samuel Riggs IV Alumni Center | Orem Ballroom
Pitfalls, event coding, volunteer coding and more
A panel featuring Melisa Parkerson of the Oklahoma State University Alumni Association; Kendra Hakanson of the University of Houston Clear Lake; and Susan Sheehan of the Wisconsin Foundation & Alumni Association
12:15 p.m. – Session 3C | From Solicitation to Stewardship: Tools, Best Practices and Policies (Business Development)
Samuel Riggs IV Alumni Center | Orem Ballroom
Featuring Jim Perrus of the University of Maryland Alumni Association and Heidi Wegmueller, Alumni Association of the University of Michigan
1:30 p.m. – Session 4A | New Grad Transition/Young Alumni Strategy
Samuel Riggs IV Alumni Center | Orem Ballroom
A presentation featuring Sarah Craw of the University of Northern Iowa and Sarah Forron & Emilee Cronin of The University of Florida.
1:30 p.m. – Session 4B | Beyond Barriers: Strategizing with Less
Samuel Riggs IV Alumni Center | Orem Ballroom
How to maximize your impact with limited resources
A panel featuring Lee Daugherty of Francis Marion University, Jessica Roberts of the University of Maryland Alumni Association, and Ryan Camenzind of the KU Alumni Association at the University of Kansas
1:30 p.m. – Session 4C | Innovative Approaches to Activation (Business Development)
Samuel Riggs IV Alumni Center | Orem Ballroom
Group Discussion
2:45 p.m. – Sponsor Expo
Adele H. Stamp Student Union | Colony Ballroom
6:30 p.m. – Dinner & Entertainment
The Hall CP
6:30 a.m. – Fitness Class | Sponsored by Active & Fit Direct (Optional)
The Hotel at College Park | Top of the 7s
A fitness inspired yoga class, combining strength training and yoga poses in a non-competitive environment. This class is for everyone. From the novice yogi to the athlete looking to add variety to their routine. You’ll use resistance bands and yoga props to develop muscular strength and endurance.
Just bring yourself – all equipment will be provided.
Sign up for this class in the Activities & Check-Ins section of the conference app with check-in code: FITNESS
9:00 a.m. – Sponsor Expo
Adele H. Stamp Student Union | Colony Ballroom
11:00 a.m. – Session 5 | Determining Your Value Proposition
Samuel Riggs IV Alumni Center | Orem Ballroom
A panel featuring Sarah Siereveld of the University of Louisiana Monroe; Patti Daves of the University of Virginia Alumni Association and Erin Ohlsen of the Alumni Association of the University of Michigan
12:15 p.m. – Lunch & Roundtable Topics | Sponsored by The Wallet Group
1:30 p.m. – Session 6A | Membership Strategy
Samuel Riggs IV Alumni Center | Orem Ballroom
A presentation featuring Megan Reichenberger of K-State Alumni Association and Taylor White & Rachel Regelein of the University of Washington Alumni Association
1:30 p.m. – Session 6B | Partnerships in Career Services
Samuel Riggs IV Alumni Center | Orem Ballroom
How to build career networks for students and alumni
A presentation featuring James Chang of the University of Oregon Alumni and Dan Arment of the University of Michigan
1:30 p.m. – Session 6C | Leveraging Alumni-Owned Business Community to Grow Revenue (Business Development)
Samuel Riggs IV Alumni Center | Orem Ballroom
Featuring Jamie Puryear of the University of Texas/Texas Exes and Jessica Dunlow of UNC Charlotte
2:45 p.m. – Session 7 | DEIB
Samuel Riggs IV Alumni Center | Orem Ballroom
A presentation on how to incorporate DEIB into Alumni Relations initiatives and tough conversations as alumni professionals featuring Dr. Leslie Krafft, the program manager for TerrapinSTRONG at the University of Maryland and Camila Ozores Silva, program coordinator for Diversity Programming and Engagement at the University of Maryland
3:45 p.m. – Ice Cream Break | Maryland Dairy Ice Cream
Samuel Riggs IV Alumni Center | Orem Ballroom
4:15 p.m. – Group Photo | McKeldin Mall
McKeldin Mall
6:30 p.m. – Dinner | Sponsored by VaultMe
Gossett Hall
A sendoff in Maryland-style. Join us for a tailgate on the terrace of Gossett Hall, home to the 2022 national champion Terps men’s lacrosse team, overlooking the endzone of SECU Stadium.
Though breakfast is not included in the conference, College Park features several breakfast options, including two restaurants inside The Hotel, Bagels ‘n Grinds (fast-casual) and The Iron Rooster (sit-down), plus both fast-food and fast-casual inside the Adele H. Stamp Student Union, including a coffee shop, Chick-fil-A, and Panera, where we will start our day on Thursday.
Conference Sponsors
The CAMMP Conference would not be possible without the support of our sponsors. There will be two opportunities to visit and connect with our sponsors during the conference. Please take a moment to familiarize yourself with the sponsors for this year’s conference.
Conference Details
Hotel Information
Primary Conference Attendee Hotel
The Hotel at The University of Maryland
7777 Baltimore Ave., College Park, MD 20740
Rate: $189++ per night
The conference rate is available from Monday, July 15 through Friday, July 19. Self-parking is available in our attached garage at a discounted rate of $16/day for hotel guests. Guests who choose this option will receive a parking key card at check-in, which will allow for full in/out privileges throughout their hotel stay.
Sponsor/Overflow Hotel
The Cambria
8321 Baltimore Ave., College Park, MD 20740
Rate: $169++ per night
Self-parking is available for $12/night.
The conference rate is available from Monday, July 15 through Friday, July 19.
Transportation Information
The University of Maryland is located in College Park, Maryland, and is located in close proximity to three major international airports. Due to attendees flying into various airport locations, shuttles to campus will not be provided.
Marketing Materials
CAMMP is a great place to show off your creative marketing materials AND get some new ideas! To save space in your luggage, you can pre-ship the materials you would like to share.
Please ensure your boxes are clearly labeled with your school’s name in sticker or marker on the exterior packaging. If you have more than one box, please mark outside accordingly, e.g. Box 1 of 2, Box 2 of 2. We want to ensure your materials are waiting for you.
Mail marketing materials to the following address:
UMD Alumni Association
Attn: Meghan Sykes – CAMMP Conference
Samuel Riggs IV Alumni Center
7801 Alumni Dr.
College Park, MD 20742
For return shipping, you will need to bring pre-paid shipping labels. Please know you FedEx or UPS account number. Conference organizers will be able to drop off boxed/labeled items.
Get Buy-in From Your Boss
As budgets are being cut, professional development tends to be one of the first items on the chopping block. We want to help you make the case to support your attendance at CAMMP 2024. Check out these tools to help build your proposal for support and let your boss know the impact CAMMP can have on your organization’s success!
Scholarship Information
The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.
To address these barriers, a CAMMP conference scholarship program was launched in 2019. The scholarship will help to cover travel and lodging expenses for the 2024 conference. The committee will evaluate submissions, and the CAMMP Board of Directors will make the final selection.
The application will open on March 1, 2024. Completed applications must be submitted by April 26, 2024. Selected recipients will be contacted after May 12 and an announcement will be posted to the CAMMP website on May 26.
For the 2024 CAMMP Conference at the University of Maryland, scholarships will be capped at $1,000, per recipient, for eligible travel expenses. Click here to view the terms and conditions of our scholarship program.
Visiting Maryland & D.C.
Art
- National Museum of African Art
- Renwick Gallery of the Smithsonian American Art Museum
- National Museum of National Art
- Nationally Gallery of Art
- The Phillips Collection
- Art Museum of the Americas
- Mexican Cultural Institute
- Smithsonian American Art Museum
- National Portrait Gallery
- Hirshhorn Museum
Affinity/Industry/History Museums
- Smithsonian Museums
- National Museum of the Marine Corps
- National Museum of the American Indian
- National Postal Museum
- Anacostia Community Museum
- Drug Enforcement Administration Museum
- National Guard Museum
- US Holocaust Memorial Museum
- National Museum of African American History
- National Air and Space Museum
- National Museum of American History
- National Museum of American Diplomacy
- National Museum of the US Army
- Frederick Douglass National Historic Site
- Chinese American Museum
- Old Korean Legation Museum
- National Archives Museum
- National Law Enforcement Museum
- Clara Barton Missing Soldiers Office Museum
- National Inventors Hall of Fame Museum
- Madame Tussauds
- Ford’s Theater
Zoos/Family Friendly
- Smithsonian’s National Zoo
- Smithsonian IMAX and Planetarium
- National Children’s Museum
- National Spy Museum
- National Park
- Museums and Exhibits
- Hiking
- White water rafting
- Ziplining
Atlantic Beaches (Approximately 3 hours drive)
Major League Baseball
Baltimore Orioles vs New York Yankees | Sat. July 13 & Sun July 14
Washington Nationals vs Cincinnati Reds | Friday, July 19 – Sunday July 21
Major League Soccer
D.C. United vs Nashville | Saturday, July 13
WNBA
Washington Mystics vs Las Vegas Aces | Sunday, July 14
Amusement Parks
- Six Flags – https://www.sixflags.com/america
- Kings Dominion – https://www.kingsdominion.com/
- Hershey Park – https://www.hersheypark.com/
- Busch Gardens – https://buschgardens.com/williamsburg/
Past Conference Sites
| Year | Site | Participants | Sponsors |
|---|---|---|---|
| 1997 | North Carolina State | 25 | 4 |
| 1998 | Georgia Tech | 35 | 11 |
| 1999 | William & Mary | 33 | 15 |
| 2000 | University of New Hampshire | 48 | 19 |
| 2001 | University of Virginia | 51 | 26 |
| 2002 | Pennsylvania State University | 62 | 26 |
| 2003 | University of Florida | 62 | 26 |
| 2004 | University of Connecticut | 82 | 35 |
| 2005 | Ohio State University | 105 | 37 |
| 2006 | Florida State University | 117 | 38 |
| 2007 | University of Illinois | 131 | 44 |
| 2008 | University of Pittsburgh | 144 | 45 |
| 2009 | Kansas State University | 79 | 33 |
| 2010 | West Virginia University | 103 | 46 |
| 2011 | Arizona State University | 125 | 44 |
| 2012 | University of Central Florida | 138 | 46 |
| 2013 | Virginia Tech | 117 | 43 |
| 2014 | Iowa State University | 122 | 48 |
| 2015 | University of Memphis | 137 | 49 |
| 2016 | University of Nebraska | 131 | 54 |
| 2017 | University of Colorado | 133 | 57 |
| 2018 | Oklahoma State University | 125 | 48 |
| 2019 | University of Texas at Austin | 162 | 48 |
| 2020 | Virtual Experience | 274 | 29 |
| 2021 | Virtual Experience | 249 | 24 |
| 2022 | Clemson University | 167 | 44 |
| 2023 | University of Colorado Boulder | 173 | 50 |
| 2024 | University of Maryland | 175 | 56 |
