8 a.m. – 5 p.m. | CAMMP Board of Directors Meeting 

6 – 7:30 p.m. | Board & Committee Chair Dinner  

We would like to invite all committee chairs to join us for this dinner to recognize their hard work and commitment to making this year’s conference possible. 

To maximize your CAMMP experience we highly recommend that you plan to arrive in Boulder by Noon. 

Pre-Conference Optional Activities

10 a.m. – 12 p.m. | Chautauqua Hike (Chautauqua Park)

12 – 12:45 p.m.  | Campus Tour (Case Building)

1 – 1:45 p.m.  | Campus Tour (Case Building)

Conference Kick-off

9 a.m. – 2 p.m.  | Attendee Check-in (Embassy Suites Lobby) 

1 – 1:45 p.m. | Newcomer Orientation

Is this your first time at CAMMP? Make plans to join us for our newcomer orientation to help you get the lay of the land and maximize your CAMMP experience. 

2 – 2:20 p.m. | Conference Welcome (UMC – Ballroom)

2:20 – 3:35 p.m. | Opening Activity (UMC – Ballroom)

3:35 – 3:50 p.m. | Sponsor Introductions #1

3:50 – 4:05 p.m. | Break

4:05 – 4:50 p.m. | CAMMP Business Meeting (UMC – Ballroom)

We ask that everyone that is in attendance make plans to attend this important session.

5 p.m. | Shuttle to Hotel

6:30 – 8 p.m. | Attendee Dinner (Koenig Alumni Center)

Shuttles from the hotel will depart at 6 and 6:30 p.m.

8 – 10 p.m. | Attendee-Only After-Hours (Koenig Alumni Center)

9 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)

Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).

Breakfast

• All Guests Staying at the Embassy Suites receive complimentary breakfast as part of the hotel stay. Please plan to eat breakfast at the hotel or grab something to eat during the session.
• Hilton Garden Inn guests can purchase breakfast at the Canyon Café inside the hotel, and of course, a CU favorite, the Buff is across the street, along with many other breakfast options.

8:45 – 9 a.m. | Morning Announcements (UMC – Ballroom)

9 – 10 a.m. | Session 1: Social Marketing Planning

Social media is one of the most influential ways to keep our alumni up-to-date, but how do we utilize this tool strategically? This session will focus on identifying your goals, choosing the right platform, engaging with your audience, and tracking metrics to ensure continued success.

Featuring Serena Archer, Director of Digital Content, and Portia Pettis, Digitial Content Manager, from the University of Colorado Boulder Athletics Department

10 – 10:15 a.m. | Break

10:15 – 10:30 a.m. | Sponsor Introductions

10:30 – 11:30 a.m. | Session 2 – Breakout Sessions 

Session 2A: Creative Communication Plans

In a world where our audience is being inundated with information, how can we make our messages stand out? This session will highlight creative ways Alumni Relations professionals have been able to cut through the noise and engage their constituents.

Featuring Summer Chandler from the University of Texas and Mary Padilla from the University of Kansas

Session 2B: Young Alumni-Focused Membership 

Capturing the attention of our alumni early is key to keeping them engaged with the institution throughout the stages of their lives. This session will feature strategies that work for engaging young alumni and turning them into members early.

Featuring Patti Daves and Lauren Coleman from the University of Virginia, and Sophie Matthews and Noah Gent from Colorado State University. 

Session 2C: Business Development 

The first of two sessions designed specifically for our CAMMP members who focus on business development. This session will highlight wine programs and revenue.

Featuring Kelly Brantner from the Washington State University Alumni Association and Mary Jo Ford from the UC Davis Cal Aggie Alumni Association

11:30 – 11:45 a.m. | Sponsor Introductions

11:45 a.m. – 1 p.m. | Lunch

1 – 1:45 p.m. | Session 3: Content is King

From blog posts and social media graphics to videos and emails, the content we produce is essential to successfully carrying out our messages. This session will feature experts in the industry who will share ways we can create relevant, engaging, and timely content to make a positive impact on our audience.

Featuring Rachel Young from NC State University and Jessica Arnaldo from UC Irvine.

2:15 – 3:30 p.m. | Group Photo/Athletic Tour at Folsom Field

3:30 – 4:30 p.m. | Sponsor Booth Visits

Don’t forget, our sponsors help make this conference possible. Please take the time to stop by and say hello, and thank them for their support of CAMMP!

6 – 6:20 p.m. | Shuttles Available to Dinner

6:30 – 8:30 p.m. | Dinner

8:30 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)

Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).

To maximize your CAMMP experience we recommend that you book your travel back home for Friday, July 14.

7 – 9 a.m. | Breakfast Available at the Embassy Suites

8:45 – 10 a.m. | Sponsor Visits + Drawing

10:15 – 10:45 a.m. | Transit Time

10:45 – 11 a.m. | Morning Announcements

11 – 11:45 a.m. | Session 4: Breakout Session

Session 4A: Membership Solicitation

Inspiring people to become members is a year-round focus. Get inspired by seeing what your peers are trying in the world of membership acquisition and renewals.

Featuring Christy Pourney and Jenn Doerhoff from the University of Missouri – Columbia along with Taylor Jimeson and Alicia Fodera from the University of Maryland

Session 4B: Youth Legacy Programs

Keeping alumni and their children connected is a key way to ensure your institution is top-of-mind when it’s time to select a university. This session will feature programs and initiatives that assist in carrying on the legacy from generation to generation.

Featuring Emily Beck from Iowa State and Patti Daves from the University of Virginia

11:45 a.m. – 12:30 p.m. | Session 5: Breakout Session

Session 5A: Membership Benefits (and How to Market!) 

This session will feature institutions offering unique membership benefits and ways they have creatively marketed these benefits to their alumni base.

Featuring Julie Mackie from Washington State University and Eric Hjelm from the University of Oregon.

Session 5B: Mentoring Programs (and How to Market!)

Alumni are always asking for ways they can help current students. This session covers various mentoring programs and how the institutions have been able to successfully market these programs to alumni and students alike.

Featuring Kelly Brown from East Carolina University and Michael Arteaga from California State University, San Bernardino.

Session 5C: Business Development

The second session specifically designed for our CAMMP members who focus on business development. This session will focus on creative assets. 

Moderator: Katie Feagans, Virginia
Panelists:

• Summer Chandler, Texas Exes
• Hank Charles, CU Boulder
• Scott Dahl, Mizzou Alumni Association
• Lisa Huber, University of Minnesota Alumni Association

12:30 p.m. | Lunch 

1 – 1:45 p.m. | Session 6: Managing Cross-Generational Teams (during lunch) 

During this lunchtime panel, we bring local experts together to touch on the challenges and benefits of working with teams of various generations.

1:45 – 2:45 p.m. | Break + Merchandise Swap

2:45 – 3:30 p.m. | Session 7: Marketing Association Wide 

We all know how to promote membership benefits, specific programs, or featured events, but how do we market as us an entire association? This session will cover ways to create an association “brand” and the best way to develop an “elevator pitch” of what we do as a whole. 

Featuring Harrison Sharp from Arizona State University and Eston Martz from the Penn State Alumni Association.

3:30 – 4:20 p.m. | Keynote Presentation

Join us as we welcome behavioral economist Peter McGraw as he discusses why brands should pay more attention to individuals who are single and satisfied and incorporate this mindset into their marketing campaigns.

Approx. 4:30 p.m. | Shuttle to Hotel

5:15 and 6:40 p.m. | Shuttles to Dinner

6:30 – 8:30 p.m. | Dinner (Rembrandt Yard, Pearl Street)

9 – 10:45 p.m. | CAMMP After-Hours (Rosetta Hall, Pearl Street)

Please note this is an approximate, working itinerary and the timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).