Join us for CAMMP 2023
Connecting you with the best and brightest alumni marketing and membership professionals July 11-13, 2023 at the University of Colorado Boulder. We ask that you make plans to register by May 15 to allow us to accurately plan for this year’s conference.
About the Conference
The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference.
The conference is traditionally hosted in July on the campus of a member institution. This year the conference will be held at the University of Colorado Boulder July 11-13, 2023. There is a limit of three CAMMP members from each institution who can attend for free. An institution may bring additional members for a fee of $150 per person. Attendees must be active members of CAMMP whose job responsibilities align with our membership requirements.
Take a look at what you missed at CAMMP 2022 at Clemson!
Conference Details
Hotel Information
There will be two official conference hotels this year. Don’t worry, the Millennium Hotel is not one of the options. (If you know, you know!)
Embassy Suites by Hilton Boulder (Preferred Hotel) | 2601 Canyon Boulevard, Boulder, CO
Hilton Garden Inn Boulder | 2701 Canyon Boulevard, Boulder, CO
Use the button below to access the official CAMMP conference block.
Transportation Information
Denver International Airport (DIA) is approximately 45 minutes away from CU-Boulder. There are several options available to you to get from the airport to Boulder.
We HIGHLY recommend taking advantage of the Univeristy of Colorado’s partnership with Eight Car Black to get to Boulder. Uber/Lyft fares tend to be highly variable.
Eight Car Black (Private Transportation) | $55 one-way
Uber/Lyft | Approx. $50-175 depending on the time of day
Public Transporation (Bus Route AB1) | $10.50, approximate travel time is 70 minutes. You will also need a short Uber/Lyft to the hotel from the bus station in Boulder.
Get Buy-in From Your Boss
As budgets are being cut, professional development tends to be one of the first items on the chopping block. We want to help you make the case to support your attendance at CAMMP 2023. Check out these tools to help build your proposal for support and let your boss know the impact CAMMP can have on your organization’s success!
Scholarship Information
The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.
To address these barriers, a CAMMP conference scholarship program was launched in 2019. The scholarship will help to cover travel and lodging expenses for the 2023 conference. The committee will evaluate submissions, and the CAMMP Board of Directors will make the final selection.
Completed applications must be submitted by April 26, 2023. Selected recipients will be contacted after May 12 and an announcement will be posted to the CAMMP listserv on May 26.
For the 2023 CAMMP Conference at CU-Boulder, scholarships will be capped at $1,000, per recipient, for eligible travel expenses. Click here to view the terms and conditions of our scholarship program.
Conference Schedule
8 a.m. - 5 p.m. | CAMMP Board of Directors Meeting
6 - 7:30 p.m. | Board & Committee Chair Dinner
We would like to invite all committee chairs to join us for this dinner to recognize their hard work and commitment to making this year's conference possible.
To maximize your CAMMP experience we highly recommend that you plan to arrive in Boulder by Noon.
Pre-Conference Optional Activities
10 a.m. - 12 p.m. | Chautauqua Hike (Chautauqua Park)
12 - 12:45 p.m. | Campus Tour (Case Building)
1 - 1:45 p.m. | Campus Tour (Case Building)
Conference Kick-off
9 a.m. - 2 p.m. | Attendee Check-in (Embassy Suites Lobby)
1 - 1:45 p.m. | Newcomer Orientation
Is this your first time at CAMMP? Make plans to join us for our newcomer orientation to help you get the lay of the land and maximize your CAMMP experience.
2 - 2:20 p.m. | Conference Welcome (UMC - Ballroom)
2:20 - 3:55 p.m. | Sponsor Introductions & Opening Activity (UMC - Ballroom)
3:55 - 4:15 p.m. | Break
4:15 - 5 p.m. | CAMMP Business Meeting (UMC - Ballroom)
We ask that everyone that is in attendance make plans to attend this important session.
5 p.m. | Shuttle to Hotel
6:30 - 8 p.m. | Attendee Dinner (Pearl Street)
Shuttles from the hotel will depart at 6 and 6:30 p.m.
8 - 10 p.m. | Sponsor After-Hours (Koenig Alumni Center)
9 - 10:30 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
7 - 9 a.m. | Breakfast Available at the Embassy Suites
8:45 - 9 a.m. | Morning Announcements (UMC - Ballroom)
9 - 10 a.m. | Session 1: Social Marketing Planning
Social media is one of the most influential ways to keep our alumni up-to-date, but how do we utilize this tool strategically? This session will focus on identifying your goals, choosing the right platform, engaging with your audience, and tracking metrics to ensure continued success.
Featuring the University of Colorado Boulder Athletics Department
10 - 10:15 a.m. | Break
10:15 - 10:30 a.m. | Sponsor Introductions
10:15 - 11:30 a.m. | Session 2 - Breakout Sessions
Session 2A: Creative Communication Plans
In a world where our audience is being inundated with information, how can we make our messages stand out? This session will highlight creative ways Alumni Relations professionals have been able to cut through the noise and engage their constituents.
Featuring Summer Chandler from the University of Texas and Mary Padilla from the University of Kansas
Session 2B: Young Alumni-Focused Membership
Capturing the attention of our alumni early is key to keeping them engaged with the institution throughout the stages of their lives. This session will feature strategies that work for engaging young alumni and turning them into members early.
Session 3C: Business Development
The first of two sessions designed specifically for our CAMMP members who focus on business development. This session will highlight wine programs and revenue.
11:30 - 11:45 a.m. | Sponsor Introductions
11:45 a.m. - 1 p.m. | Lunch
1 - 1:45 p.m. | Free Time
1:45 - 2:30 p.m. | Session 3: Content is King
From blog posts and social media graphics to videos and emails, the content we produce is essential to successfully carrying out our messages. This session will feature experts in the industry who will share ways we can create relevant, engaging, and timely content to make a positive impact on our audience.
2:30 - 3:15 p.m. | Group Photo at Folsom Field
3:30 - 4:30 p.m. | Sponsor Booth Visits
Don't forget, our sponsors help make this conference possible. Please take the time to stop by and say hello, and thank them for their support of CAMMP!
6 - 6:20 p.m. | Shuttles Available to Dinner
6:30 - 8:30 p.m. | Dinner
8:30 - 10:30 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
To maximize your CAMMP experience we recommend that you book your travel back home for Friday, July 14.
7 - 9 a.m. | Breakfast Available at the Embassy Suites
8:45 - 10 a.m. | Sponsor Visits + Drawing
10:15 - 10:45 a.m. | Transit Time
10:45 - 11 a.m. | Morning Announcements
11 - 11:45 a.m. | Session 4: Breakout Session
Session 4A: Membership Solicitation
Inspiring people to become members is a year-round focus. Get inspired by seeing what your peers are trying in the world of membership acquisition and renewals.
Featuring Christy Pourney and Jenn Doerhoff from the University of Missouri - Columbia along with Taylor Jimeson and Alicia Fodera from the University of Maryland
Session 4B: Youth Legacy Programs
Keeping alumni and their children connected is a key way to ensure your institution is top-of-mind when it’s time to select a university. This session will feature programs and initiatives that assist in carrying on the legacy from generation to generation.
Featuring Emily Beck from Iowa State and Patti Daves from the University of Virginia
11:45 a.m. - 12:30 p.m. | Session 5: Breakout Session
Session 5A: Membership Benefits (and How to Market!)
This session will feature institutions offering unique membership benefits and ways they have creatively marketed these benefits to their alumni base.
Featuring Julie Mackie from Washington State University and Kate Cole from Auburn University
Session 5B: Mentoring Programs (and How to Market!)
Alumni are always asking for ways they can help current students. This session covers various mentoring programs and how the institutions have been able to successfully market these programs to alumni and students alike.
Session 5C: Business Development
The second session specifically designed for our CAMMP members who focus on business development. This session will focus on creative assets.
12:30 p.m. | Lunch
1 - 1:45 p.m. | Session 6: Managing Cross-Generational Teams (during lunch)
During this lunchtime panel, we bring local experts together to touch on the challenges and benefits of working with teams of various generations.
1:45 - 2:45 p.m. | Break + Merchandise Swap
2:45 - 3:30 p.m. | Session 7: Marketing Association Wide
We all know how to promote membership benefits, specific programs or featured events, but how do we market as us an entire association? This session will cover ways to create an association “brand” and the best way to develop an “elevator pitch” of what we do as a whole.
3:30 - 4:20 p.m. | Keynote Presentation
Join us as we welcome behavioral economist Peter McGraw as he discusses why brands should pay more attention to individuals who are single and satisfied and incorporate this mindset into their marketing campaigns.
Approx. 4:20 p.m. | Shuttle to Hotel
5:15 - 6:30 p.m. | Shuttles to Dinner
6:30 - 8:30 p.m. | Dinner
7:30 p.m. | Shakespeare Festival (Optional)
9 - 11 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
8 a.m. – 5 p.m. | CAMMP Board of Directors Meeting
6 – 7:30 p.m. | Board & Committee Chair Dinner
We would like to invite all committee chairs to join us for this dinner to recognize their hard work and commitment to making this year’s conference possible.
To maximize your CAMMP experience we highly recommend that you plan to arrive in Boulder by Noon.
Pre-Conference Optional Activities
10 a.m. – 12 p.m. | Chautauqua Hike (Chautauqua Park)
12 – 12:45 p.m. | Campus Tour (Case Building)
1 – 1:45 p.m. | Campus Tour (Case Building)
Conference Kick-off
9 a.m. – 2 p.m. | Attendee Check-in (Embassy Suites Lobby)
1 – 1:45 p.m. | Newcomer Orientation
Is this your first time at CAMMP? Make plans to join us for our newcomer orientation to help you get the lay of the land and maximize your CAMMP experience.
2 – 2:20 p.m. | Conference Welcome (UMC – Ballroom)
2:20 – 3:55 p.m. | Sponsor Introductions & Opening Activity (UMC – Ballroom)
3:55 – 4:15 p.m. | Break
4:15 – 5 p.m. | CAMMP Business Meeting (UMC – Ballroom)
We ask that every one that is in attendance make plans to attend this important session.
5 p.m. | Shuttle to Hotel
6:30 – 8 p.m. | Attendee Dinner (Pearl Street)
Shuttles from the hotel will depart at 6 and 6:30 p.m.
8 – 10 p.m. | Sponsor After-Hours (Koenig Alumni Center)
9 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
7 – 9 a.m. | Breakfast Available at the Embassy Suites
8:45 – 9 a.m. | Morning Announcements (UMC – Ballroom)
9 – 10 a.m. | Session 1: Social Marketing Planning
Social media is one of the most influential ways to keep our alumni up-to-date, but how do we utilize this tool strategically? This session will focus on identifying your goals, choosing the right platform, engaging with your audience, and tracking metrics to ensure continued success.
Featuring the University of Colorado Boulder Athletics Department
10 – 10:15 a.m. | Break
10:15 – 10:30 a.m. | Sponsor Introductions
10:15 – 11:30 a.m. | Session 2 – Breakout Sessions
Session 2A: Creative Communication Plans
In a world where our audience is being inundated with information, how can we make our messages stand out? This session will highlight creative ways Alumni Relations professionals have been able to cut through the noise and engage their constituents.
Featuring Summer Chandler from the University of Texas and Mary Padilla from the University of Kansas
Session 2B: Young Alumni-Focused Membership
Capturing the attention of our alumni early is key to keeping them engaged with the institution throughout the stages of their lives. This session will feature strategies that work for engaging young alumni and turning them into members early.
Session 3C: Business Development
The first of two sessions designed specifically for our CAMMP members who focus on business development. This session will highlight wine programs and revenue.
11:30 – 11:45 a.m. | Sponsor Introductions
11:45 a.m. – 1 p.m. | Lunch
1 – 1:45 p.m. | Free Time
1:45 – 2:30 p.m. | Session 3: Content is King
From blog posts and social media graphics to videos and emails, the content we produce is essential to successfully carrying out our messages. This session will feature experts in the industry who will share ways we can create relevant, engaging, and timely content to make a positive impact on our audience.
2:30 – 3:15 p.m. | Group Photo at Folsom Field
3:30 – 4:30 p.m. | Sponsor Booth Visits
Don’t forget, our sponsors help make this conference possible. Please take the time to stop by and say hello, and thank them for their support of CAMMP!
6 – 6:20 p.m. | Shuttles Available to Dinner
6:30 – 8:30 p.m. | Dinner
8:30 – 10:30 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
To maximize your CAMMP experience we recommend that you book your travel back home for Friday, July 14.
7 – 9 a.m. | Breakfast Available at the Embassy Suites
8:45 – 10 a.m. | Sponsor Visits + Drawing
10:15 – 10:45 a.m. | Transit Time
10:45 – 11 a.m. | Morning Announcements
11 – 11:45 a.m. | Session 4: Breakout Session
Session 4A: Membership Solicitation
Inspiring people to become members is a year-round focus. Get inspired by seeing what your peers are trying in the world of membership acquisition and renewals.
Featuring Christy Pourney and Jenn Doerhoff from the University of Missouri – Columbia along with Taylor Jimeson and Alicia Fodera from the University of Maryland
Session 4B: Youth Legacy Programs
Keeping alumni and their children connected is a key way to ensure your institution is top-of-mind when it’s time to select a university. This session will feature programs and initiatives that assist in carrying on the legacy from generation to generation.
Featuring Emily Beck from Iowa State and Patti Daves from the University of Virginia
11:45 a.m. – 12:30 p.m. | Session 5: Breakout Session
Session 5A: Membership Benefits (and How to Market!)
This session will feature institutions offering unique membership benefits and ways they have creatively marketed these benefits to their alumni base.
Featuring Julie Mackie from Washington State University and Kate Cole from Auburn University
Session 5B: Mentoring Programs (and How to Market!)
Alumni are always asking for ways they can help current students. This session covers various mentoring programs and how the institutions have been able to successfully market these programs to alumni and students alike.
Session 5C: Business Development
The second session specifically designed for our CAMMP members who focus on business development. This session will focus on creative assets.
12:30 p.m. | Lunch
1 – 1:45 p.m. | Session 6: Managing Cross-Generational Teams (during lunch)
During this lunchtime panel, we bring local experts together to touch on the challenges and benefits of working with teams of various generations.
1:45 – 2:45 p.m. | Break + Merchandise Swap
2:45 – 3:30 p.m. | Session 7: Marketing Association Wide
We all know how to promote membership benefits, specific programs or featured events, but how do we market as us an entire association? This session will cover ways to create an association “brand” and the best way to develop an “elevator pitch” of what we do as a whole.
3:30 – 4:20 p.m. | Keynote Presentation
Join us as we welcome behavioral economist Peter McGraw as he discusses why brands should pay more attention to individuals who are single and satisfied and incorporate this mindset into their marketing campaigns.
Approx. 4:20 p.m. | Shuttle to Hotel
5:15 – 6:30 p.m. | Shuttles to Dinner
6:30 – 8:30 p.m. | Dinner
7:30 p.m. | Shakespeare Festival (Optional)
9 – 11 p.m. | CAMMP After-Hours (Pearl Street)
Please note this is an approximate, working itinerary and timing of events is subject to change. Boulder is on Mountain Daylight Time (MDT).
Past Conference Sites
| Year | Site | Participants | Sponsors |
|---|---|---|---|
| 1997 | North Carolina State | 25 | 4 |
| 1998 | Georgia Tech | 35 | 11 |
| 1999 | William & Mary | 33 | 15 |
| 2000 | University of New Hampshire | 48 | 19 |
| 2001 | University of Virginia | 51 | 26 |
| 2002 | Pennsylvania State University | 62 | 26 |
| 2003 | University of Florida | 62 | 26 |
| 2004 | University of Connecticut | 82 | 35 |
| 2005 | Ohio State University | 105 | 37 |
| 2006 | Florida State University | 117 | 38 |
| 2007 | University of Illinois | 131 | 44 |
| 2008 | University of Pittsburgh | 144 | 45 |
| 2009 | Kansas State University | 79 | 33 |
| 2010 | West Virginia University | 103 | 46 |
| 2011 | Arizona State University | 125 | 44 |
| 2012 | University of Central Florida | 138 | 46 |
| 2013 | Virginia Tech | 117 | 43 |
| 2014 | Iowa State University | 122 | 48 |
| 2015 | University of Memphis | 137 | 49 |
| 2016 | University of Nebraska | 131 | 54 |
| 2017 | University of Colorado | 133 | 57 |
| 2018 | Oklahoma State University | 125 | 48 |
| 2019 | University of Texas at Austin | 162 | 48 |
| 2020 | Virtual Experience | 274 | 29 |
| 2021 | Virtual Experience | 249 | 24 |
| 2022 | Clemson University | 167 | 44 |
