Below you will find the tentative list of session topics for the 2025 conference. Sessions will be assigned to a date/time at a later date. 

All Attendee General Sessions

• Keynote
  • Dr. Marcus Collins, Assistant Professor of Marketing, Ross School of Business, University of Michigan
• Contemporary Issues in Alumni Affairs
  • This panel session will explore the shifting dynamics of alumni engagement in response to the opportunities and challenges of changing federal regulations, university leadership transitions, and other trends affecting our profession. Be prepared to learn (and share!) with your colleagues about insights and strategies to adapt, strengthen alumni relations, and drive institutional success in an ever-changing environment.
• A.I. In Action: Effective Use & Applications
  • Explore how artificial intelligence can automate and improve our marketing efforts as alumni relations communication professionals. This session will cover key AI concepts, real-world applications, and pitfalls and considerations to help you navigate the A.I. landscape.
• Navigating Athletics & N.I.L. Partnerships
  • As NIL (Name, Image, and Likeness) continues to reshape college athletics, the involvement of alumni relations, annual giving, and athletic leadership is crucial. This session will focus on the potential partnership in helping build an institution-wide NIL strategy that engages alumni and while also creating opportunities for your alumni association.

Marketing Breakout Sessions

• Collaborating with Advancement MarComm
  • Delve into the different ways that alumni associations—whether independent or integrated within a larger advancement framework—work alongside marketing and communications teams.
• Marketing Across Generational Spectrum
  • Effectively engaging alumni requires understanding the unique preferences, values, and communication styles of each generation. This session will explore tailored marketing strategies to connect with Boomers, Gen X, Millennials, and Gen Z, helping alumni associations foster lifelong engagement and support.
• Creating Community Beyond Graduation
  • This session will focus on the importance of cultivating lasting connections beyond graduation, offering strategies to build supportive, engaged, and meaningful communities for alumni in their post-graduate life. By the end of the session, attendees will be equipped with practical tools to establish connections that go beyond graduation, allowing them to help young alums thrive in their personal and professional lives.
• Inclusive By Design: Digital Content Accessibility
  • This presentation will give an overview of digital accessibility, share resources, and provide three demos of widely applicable digital accessibility, which will include link text, color contrast, and visual style.

Membership Breakout Sessions 

• 2025 CAMMP Membership Survey: Trends, Challenges, & Opportunities 
  • This session will kick off with a review of the 2025 CAMMP Membership Survey, providing valuable benchmarks for comparison and insights into the key trends shaping our daily membership efforts. Following this, a diverse panel of schools—each at different stages of refining their membership programs — will share their experiences, followed by an interactive Q&A session.
• Membership Acquisitions & Renewal Strategies
  • Learn from fellow membership professionals about the strategies they’ve successfully used to acquire, retain, and renew members. Gain valuable insights, discover best practices, and walk away with actionable ideas to strengthen and grow your own membership program. Don’t miss this opportunity to connect, share, and elevate your membership strategy!
• Stewardship Strategies That Strengthen Member Loyalty 
  • Building and maintaining strong alumni relationships requires more than just periodic outreach—it demands a strategic and intentional stewardship plan that fosters trust, appreciation, and engagement. In this session, we will explore innovative and effective stewardship strategies that go beyond traditional donor recognition to create lasting connections with alumni members.
• “Whats’s Your Problem?” Membership Therapy “Open Mic”
  • Seriously – what’s your problem? Got a challenge, concern, or burning question that hasn’t been covered at CAMMP 2025? This open-ended, fast-paced (and experimental!) session is your chance to take the mic and share your biggest membership-related topics with fellow professionals. Whether it’s a pressing issue or an innovative idea, let’s tackle it together in an engaging, collaborative environment. Don’t hold back—this is your space to speak up and be heard!

BizDev Breakout Sessions

• Developing New Revenue Streams
  • Explore innovative strategies to diversify your revenue and drive sustainable growth. This session will cover emerging opportunities, creative monetization techniques, and practical approaches to expanding income sources.
• Prospecting & Cultivating Partners
  • Discover effective strategies for identifying, engaging, and nurturing valuable partnerships. This session will explore best practices for prospecting and cultivating potential partners.
• Leveraging Alumni-Owned Businesses
  • Explore opportunities and benefits of partnering with alumni-owned businesses to drive revenue and engagement. Learn about how Alumni Business Markets and Directories have generated revenue and engagement.
• Creating and Valuing Assets
  • The session will focus on strategies for identifying, developing, and assessing the worth of assets.

9:45 a.m.-12:45 p.m.
Buses looping from Hotel to Alumni Center

10 a.m.-1 p.m.
Attendee Check-In | Alumni Center

10:30-11:15 a.m.
Campus Tour #1 | Begins at Alumni Center

11:15 a.m.-Noon
Campus Tour #2 | Begins at Alumni Center

Noon-1 p.m.
Newcomers Session | Assembly Hall (Rackham)

1:15-2:15 p.m.
CAMMP Welcome & Business Meeting | Amphitheatre (Rackham)

2:15-3:30 p.m.
Keynote Session:

• Dr. Marcus Collins, Assistant Professor of Marketing, Ross School of Business, University of Michigan | Amphitheatre (Rackham)

3:30-3:40 p.m.
Break

3:40-4:50 p.m.
Session 2: Contemporary Issues in Alumni Affairs | Amphitheatre (Rackham)

• Panel moderated by Jessica Dunlow, Assistant Director of Affinity Networks (UNC Charlotte Alumni Association)
• Laura Bundrick, Assistant Vice President of Development and Membership Services (University of South Carolina Alumni Association)
• Jennifer Carlson, Director of Alumni Relations (Adrian College)
• Ryan Edmonds, Assistant Director of Student Programs (Kansas University Alumni Association) 
• Jeff Sheldon, Associate Executive Director, Marketing & Business Relations (Nebraska Alumni Association)

4:50-6:00 p.m.
Dinner | Alumni Center

5:30 p.m.
Bus back to the hotels to prepare for the evening activity
Presented by Sports and Entertainment Travel (SET) 

7 p.m.
Bus departure from the hotel for the U-M Adventure Leadership Center  
Presented by Sports and Entertainment Travel (SET) 

7:30-9:30 p.m.
A Night at Camp | U-M Adventure Leadership Center
Presented by AMBA  

*Times subject to change.

6:30-7:15 a.m.
Morning Yoga (Hyatt Place)
Presented by Active&Fit Direct

8 a.m.
Bus shuttles begin to campus (Hyatt Place & Sheraton)
Presented by Sports and Entertainment Travel (SET) 

8:30-9:30 a.m.
Welcome Wednesday (Continental Breakfast) | Alumni Center 
Presented by MCR 

9:40-10:50 a.m.

Session 3A [Membership]: CAMMP Membership Survey – Trends, Challenges, and Opportunities | Amphitheater (Rackham)

• Panel moderated by Ethan Rowley, Director of Membership (Nebraska Alumni Association)
• Collin Brunner, Associate Director of Revenue Management (Arkansas Alumni Association)
• Jackie Koch, Assistant Director of Membership (The University of Illinois Alumni Association)
• Melisa Parkerson, Director of Membership & Data Integrity (Oklahoma State Alumni Association)

Session 3B [Marketing]: Collaborating with Advancement MarComm | Assembly Hall (Rackham)

• Panel moderated by Sarah Craw, Assistant Director of Alumni Relations (University of Northern Iowa)
• Melissa Landry, Director of Advancement Communications (Loyola University New Orleans)
• Lisy McKinnon, Director of Strategic Alumni Services (Arkansas Alumni Association)
• Dana Morgan, Associate Executive Director for Marketing & Special Initiatives (Clemson Alumni Association)
• Katie Schutts, Associate Director of Alumni Communications & Events (University of West Florida)

Session 3C [BizDev]:
Creating & Valuing Assets | West Conference Room (Rackham)

• Bubba Britton, Director of Philanthropic Initiatives (Clemson Alumni Association)
• Brett Leonard, Director of Business Development (KU Alumni Association)

11 a.m.-12:10 p.m. 

Session 4A [Marketing]: Marketing Across the Generational Spectrum | Amphitheater (Rackham)

• Will Carr, Assistant Director of Marketing & Communications (Oklahoma State University Alumni Association)
• Tricia Essenpreis, Director – Forever Buffs Engagement & Outreach (Colorado Alumni Association)
• Andrea Saye, Marketing Manager (Carolina Alumni)

Session 4B [Membership]: Stewardship Strategies that Strengthen Member Loyalty | Assembly Hall (Rackham)

• Amanda Hughes, Director of Membership & Outreach (Washburn University Alumni Association & Foundation)
• Julie Mackie, Assistant Director of Membership Management (Washington State University Alumni Association)

Session 4C [BizDev]: Developing New Revenue Streams | West Conference Room (Rackham)

• Jim Perrus, Director of Alumni Sponsorships & Business Development (Maryland Alumni Association)

12:15-1:15 p.m.
Lunch with CAMMP Sponsors | Alumni Center
Presented by Active&Fit Direct

1:30-2:30 p.m.
Session 5: The Human Opportunity in an AI Driven World | Amphitheater (Rackham)

• Robert Jones, Assistant Vice President of Emerging Technology Services (Michigan Information & Technology Services / Michigan Generative Artificial Intelligence)

2:45-4:45 p.m.
Sponsor Expo | Great Lakes Room, 4th Floor (Palmer Commons) 

4-5 p.m.
Bus shuttles to the hotels 
Presented by Sports and Entertainment Travel (SET) 

6 p.m. 
Buses depart for Michigan Stadium
Presented by Sports and Entertainment Travel (SET) 

6:15-6:30 p.m. 
Group Photo | Michigan Stadium

6:30-8 p.m. 
Stadium Tour and Dinner with attendees (Michigan Stadium)

8-10 p.m. 
CAMMP Games | Michigan Stadium Field
Presented by PCI and Teuteberg

*Times subject to change. 

6:30-7:15 a.m.
Fitness Class (Hyatt Place)
Presented by Active&Fit Direct

8 a.m.
Bus shuttles begin to campus (Hyatt Place & Sheraton)
Presented by Sports and Entertainment Travel (SET) 

9-10:10 a.m.

Session 6A [Membership]: Membership Acquisition & Renewal Strategies | Amphitheater (Rackham)

• Lesa Banks, Director – Membership & Revenue Development (Oregon State Alumni Association)
• Marie Boyd, Marketing Manager (Texas Exes)

Session 6B [Marketing]: Inclusive By Design: Digital Content Accessibility | Assembly Hall (Rackham)

• Daniela Martinez, Program Manager-Forever Buffs Digital Engagement (Colorado Alumni Association) 

Session 6C [BizDev]: : Leveraging Alumni-Owned Businesses: Business Markets | West Conference Room (Rackham)

• Summer Chandler, Director of Marketing (Texas Exas)
• Alison Kessler, Director of Alumni Engagement at the Martin J. Whitman School of Management (Syracuse University)
• Dana Morgan, Associate Executive Director of Marketing and Special Initiatives (Clemson Alumni Association)
• Kara Simmons, Assistant Director of Alumni Relations (Florida Gulf Coast University Alumni Association)
• Matt Winser, Director: Lauren Neill, Associate Director (University of Texas at Dallas Alumni Association)

10:20-11:50 a.m.

Sponsor Expo | Great Lakes Room, 4th Floor (Palmer Commons)

11:50 a.m. – 12:15 p.m.
Sponsor Drawings | Great Lakes Room, 4th Floor (Palmer Commons)
*Must be present to win

12:30-1:30 p.m.
Lunch | Alumni Center 

1:45-2 p.m.
Special Business Meeting | Amphitheater (Rackham) 

2-2:15
Break

2:15-3:15 p.m.
Session 7: Navigating Athletics & NIL Partnerships | Amphitheater (Rackham) 

• Michigan Champions Circle 

3:30-4:30 p.m.

Session 8A [Membership]: “What’s Your Problem?” Membership Therapy Open Mic | Amphitheater (Rackham)

• Moderated by Preston Ramsey, Assistant Director of Alumni Engagement (The University of Toledo Alumni Association) 

Session 8B [Marketing]: Creating Community Beyond Graduation | Assembly Hall (Rackham)

• Sarah Forron, Assistant Director of Student & Young Alumni Engagement (University of Florida Alumni Association)
• Kristi Hill, Assistant Director of Annual Giving (University of Florida Alumni Association)  
• Taylor Santana-Rouleau, Program Director of Affiliated Alumni Associations (University of Houston Alumni Association)

Session 8C [BizDev]: Prospecting & Cultivating Partners | West Conference Room (Rackham)

• Mallory Harrison, Manager of Marketing and Business Development (The Association of Former Students, Texas A&M)
• Brett Leonard, Director of Business Development (KU Alumni Association)

4:45-5:15 p.m.
Ice Cream Social | Alumni Center
Presented by TGI Direct

5:15 p.m.
Bus shuttles to the hotel 
Presented by Sports and Entertainment Travel (SET) 

6:30-8 p.m.
Dinner | Pretzel Bell
Presented by Casual Astronaut

8-11 p.m. 
CAMMP After-Hours 

*Times subject to change.