Below you will find the tentative list of session topics for the 2025 conference. Sessions will be assigned to a date/time at a later date. 

All Attendee General Sessions

• Keynote
  • Topic to be announced at a later date. 
• Contemporary Issues in Alumni Affairs
  • This panel session will explore the shifting dynamics of alumni engagement in response to the opportunities and challenges of changing federal regulations, university leadership transitions, and other trends affecting our profession. Be prepared to learn (and share!) with your colleagues about insights and strategies to adapt, strengthen alumni relations, and drive institutional success in an ever-changing environment.
• A.I. In Action: Effective Use & Applications
  • Explore how artificial intelligence can automate and improve our marketing efforts as alumni relations communication professionals. This session will cover key AI concepts, real-world applications, and pitfalls and considerations to help you navigate the A.I. landscape.
• Navigating Athletics & N.I.L. Partnerships 
  • As NIL (Name, Image, and Likeness) continues to reshape college athletics, the involvement of alumni relations, annual giving, and athletic leadership is crucial. This session will focus on the potential partnership in helping build an institution-wide NIL strategy that engages alumni and while also creating opportunities for your alumni association.

Marketing Breakout Sessions

• Collaborating with Advancement MarComm
  • Delve into the different ways that alumni associations—whether independent or integrated within a larger advancement framework—work alongside marketing and communications teams.
• Marketing Across Generational Spectrum
  • Effectively engaging alumni requires understanding the unique preferences, values, and communication styles of each generation. This session will explore tailored marketing strategies to connect with Boomers, Gen X, Millennials, and Gen Z, helping alumni associations foster lifelong engagement and support.
• Creating Community Beyond Graduation
  • This session will focus on the importance of cultivating lasting connections beyond graduation, offering strategies to build supportive, engaged, and meaningful communities for alumni in their post-graduate life. By the end of the session, attendees will be equipped with practical tools to establish connections that go beyond graduation, allowing them to help young alums thrive in their personal and professional lives.
• Inclusive By Design: Digital Content Accessibility
  • This presentation will give an overview of digital accessibility, share resources, and provide three demos of widely applicable digital accessibility, which will include link text, color contrast, and visual style.

Membership Breakout Sessions 

• 2025 CAMMP Membership Survey: Trends, Challenges, & Opportunities 
  • This session will kick off with a review of the 2025 CAMMP Membership Survey, providing valuable benchmarks for comparison and insights into the key trends shaping our daily membership efforts. Following this, a diverse panel of schools—each at different stages of refining their membership programs — will share their experiences, followed by an interactive Q&A session.
• Membership Acquisitions & Renewal Strategies 
  • Learn from fellow membership professionals about the strategies they’ve successfully used to acquire, retain, and renew members. Gain valuable insights, discover best practices, and walk away with actionable ideas to strengthen and grow your own membership program. Don’t miss this opportunity to connect, share, and elevate your membership strategy!
• Stewardship Strategies That Strengthen Member Loyalty 
  • Building and maintaining strong alumni relationships requires more than just periodic outreach—it demands a strategic and intentional stewardship plan that fosters trust, appreciation, and engagement. In this session, we will explore innovative and effective stewardship strategies that go beyond traditional donor recognition to create lasting connections with alumni members.
• “Whats’s Your Problem?” Membership Therapy “Open Mic”
  • Seriously – what’s your problem? Got a challenge, concern, or burning question that hasn’t been covered at CAMMP 2025? This open-ended, fast-paced (and experimental!) session is your chance to take the mic and share your biggest membership-related topics with fellow professionals. Whether it’s a pressing issue or an innovative idea, let’s tackle it together in an engaging, collaborative environment. Don’t hold back—this is your space to speak up and be heard!

BizDev Breakout Sessions

• Developing New Revenue Streams
  • Explore innovative strategies to diversify your revenue and drive sustainable growth. This session will cover emerging opportunities, creative monetization techniques, and practical approaches to expanding income sources.
• Prospecting & Cultivating Partners
  • Discover effective strategies for identifying, engaging, and nurturing valuable partnerships. This session will explore best practices for prospecting and cultivating potential partners.
• Leveraging Alumni-Owned Businesses 
  • Explore opportunities and benefits of partnering with alumni-owned businesses to drive revenue and engagement. Learn about how Alumni Business Markets and Directories have generated revenue and engagement.
• Creating and Valuing Assets
  • The session will focus on strategies for identifying, developing, and assessing the worth of assets.

10 a.m. – 1 p.m.
Attendee Check-In

10:30-11:15 a.m.
Campus Tour #1

11:15 a.m.- Noon
Campus Tour #2

Noon – 1 p.m.
Newcomers Session

1:15-2:30 p.m.
CAMMP Welcome & Business Meeting

2:30-3:45 p.m.
Keynote Session

4-5 p.m.
Session 2

6:30-9 p.m.
Dinner & Evening Activity

*Times subject to change. 

6:30-7:15 a.m.
Morning Yoga (Hyatt Place)

8:30-9:30 a.m.
Welcome Wednesday at the Alumni Center

9:30-10:30 a.m.
Session 3

10:45-11:45 a.m.
Session 4

Noon-1 p.m.
Lunch

1:15-2:15 p.m.
Session 5

2:30-4:30 p.m.
Sponsor Expo (Day 1)

6-10 p.m.
Dinner & Evening Activity

*Times subject to change. 

6:30-7:30 a.m.
Fitness Class (Hyatt Place)

9-10 a.m.
Session 6

10:15-11:45 a.m.
Sponsor Expo (Day 2)

11:45 a.m. – 12:15 p.m.
Sponsor Drawings

12:30-1:30 p.m.
Lunch

1:45-2 p.m.
Special Business Meeting

2:15-3:15 p.m.
Session 7

3:30-4:30 p.m.
Session 8

4:30-5 p.m.
Ice Cream Social

6:30-8 p.m.
Dinner

*Times subject to change.