CAMMP Fire Sessions
Why wait until our Annual Conference to connect with your fellow CAMMPers? Join us for our CAMMP Fire sessions to hear about topics that are affecting us all right now.
CAMMP Fire: Digital Marketing + Apps
Tuesday, May 24 at 2 p.m. ET
Are mobile apps still relevant to alumni and students? App-solutely! Innovative opportunities are all around if you are willing to look, listen and learn. Hear from Oklahoma State University and East Tennessee State University on how to grow your alumni engagement digitally. We’ll cover uses for organizations with and without dues as well as other uses for engagement and stewardship.
Miss a session? Check out the Member Resources page to view the recording of each session.
CAMMP Fire: Volunteer Programs 101
Interested in starting a volunteer program? Have a volunteer program but not sure how to grow or manage it? Join us as we explore a regional structure and a mentoring program at two universities, both at different phases in their launch.
- Becca Gutierrez, the associate director of Alumni Relations at Trinity University will discuss the Trinity University Alumni Association’s Regional Alumni Club structure. Implemented in June 2021, the regional clubs provide a tiered approach to the 21 regional alumni groups. Becca’s team has had great success with Club leaders hosting events in their area and engaging new alumni at every event.
- Andy Cier, director of strategy and engagement at U Alumni, University of Utah will discuss the newly launched Forever Utah Alumni Network, which utilizes the Graduway mentoring platform. Andy will talk about the pre-launch and launch of the mentoring program, as well as successes and mistakes his team learned from the process.
Let’s Get Social!
CAMMP Fire gets social with a conversation about, you guessed it…social media! Sarah Huerta, the senior director of digital communications at University of Minnesota, will provide a social media 101 and Brett Winegarner, the director of communications at Texas Tech, will provide insight on engaging content. After the presentations, attendees will have the opportunity to chat, ask questions, and share ideas with the presenters and other CAMMPers.
Membership and Other Revenue
Presenters Lauren Norris (University of Maryland) and Haley Smith (University of Texas at Austin) will share projects they’ve launched in 2020 and beyond. Their presentations will highlight the resources, collaborations, and marketing efforts utilized to successfully launch each membership or revenue-generating campaign.
Virtual Content and Engagement
Presenters Keriann Espersen (Arizona State University) and Karissa Rodriguez (Valencia College) will present two unique ways their organizations have adapted to the needs of alumni in the virtual environment. Their topics will span from virtual events developed for the generations to alumni career placement assistance.
Tools for Efficiencies: Teams Small to Large
Alumni associations come in all different shapes and sizes, but the one thing we have in common is the need for collaboration. What tools are out there and what’s the best way to use them across your organization? How do you succeed when you wear many hats? Watch as our presenters share how they create cross-company efficiencies. Presented by Debbi Johanning (University of Kansas) and Russell Wagner (Texas A&M University-Corpus Christi).
Maximizing our Budgets
Presenters Alison Taylor (University of Central Arkansas) and Karl Miller-Lugo (University of Texas at San Antonio) discuss budget cuts and staff reductions that are unfortunately the current reality many of us are facing. How do we not only respond but thrive with less money and less staff? What should we prepare when gathering our recommendations for leadership? Our presenters will share strategies to overcome these obstacles and provide guidance to set your team up for success.
Membership Acquisition and Retention Strategies
Presenters Jesse Thill (NC State University) and Alicia Fodera (University of Maryland) to explore strategies to acquire new members and gain tips on how to keep your members coming back year after year. Both presenters have incorporated feedback from CAMMP peers to develop their current strategies. Join us to see what’s working (and what isn’t)!
Career Programming and Tools
We’re all looking for ways to offer more career and professional development opportunities to our alumni. Join presenters Erin Erwin (Indiana University) and Christina Cadang (UC-Davis) to learn how best to collaborate with central career services and to discover new ways to coach and provide benefits to your alumni.