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2020 CAMMP Conference


The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference. Attendance to the conference is free for up to three staff members from every CAMMP member institution. The conference is traditionally hosted in July on the campus of a member institution.

Go Tigers!

2020 Conference

Register now to join the best and brightest alumni membership and marketing professionals July 14-16, 2020 at Clemson University. Presenters will share their expertise, best practices as well as the good, bad and ugly! Then join us in the evenings for unforgettable experiences in Clemson – one of America’s most charming college towns.

Registration Opening in 2020

"The highlight of every year is our annual conference where CAMMP members gather for three intense days of learning and networking. Our 2020 conference at Clemson University is shaping up to be one of our best conferences!"

— Jamie Puryear, Texas Exes Director of Marketing and CAMMP President

Tuesday, July 9, 2019

10:00 a.m. – 5:00 p.m. Attendee check-in open at the Fairmont Austin and Inter Continental Stephen F. Austin conference hotels & the Etter-Harbin Alumni Center

11:00 a.m. – 12:00 p.m.  Optional tours
Select from: a campus tour or the Harry Ransom Center

2:00 – 3:30 p.m.  Newcomer orientation

3:30 – 4:00 p.m.  Marketing material setup

4:00 – 4:10 p.m.  Welcome

4:10 – 5:00 p.m.  Keynote presentation by Gay Gaddis, BA ’77, Life Member

Gay Gaddis is CEO and Founder of T3—The Think Tank, and has been nationally recognized for the unique family-friendly policies like “T3 & Under” she has initiated. An active speaker, writer, and artist, Gay contributes to Forbes and is part of Fortune’s Most Powerful Women Insider Network. Her awards and honors include Fast Company’s “Top 25 Women Business Builders” and Inc. Magazine’s “Top 10 Entrepreneurs of the Year.” She is the first female Chairman of the Texas Business Leadership Council and serves on the Monotype Imaging Holdings, Inc. Board of Directors. A native Texan, she graduated from The University of Texas at Austin, and today owns the Double Heart Ranch in the Texas Hill Country.

5:00 – 6:00 p.m. Burning Issues Panel

In-depth discussion about the top challenges and opportunities we’re facing in the alumni relations industry. You will have the opportunity to submit issues in advance.

Panelists:  Scott Dahl, Iowa State University; Kelly Brantner, Washington State University; and Jesse Thill, University of Central Arkansas

6:30 – 8:00 p.m.  Attendee-only dinner at Iron Cactus, 6th Street

8:30 – 10:00 p.m.  Attendee-only activity at Esther’s Follies, 6th Street

10:00 p.m.  After hours on 6th Street

Wednesday, July 10, 2019

7:00 – 8:15 a.m.  Attendee breakfast

8:15 – 8:30 a.m.  Morning announcements

8:30 – 9:20 a.m.  Strategic Communications and Marketing in Alumni Relations

Presenters: Chase Carter, Oklahoma State University and David Johnston, University of Kansas

9:30 – 10:30 a.m.  Sponsor intros part 1

10:30 – 11:30 a.m.  Breakout Sessions:

Member Acquisition and Retention Strategies
The good, bad, and ugly of acquiring and keeping members. We’ll discuss best practices, what’s working, and what isn’t.

Presenters: Liz King, Penn State and Terri Dover, University of Arkansas

Creative Partnerships
Hear from your peer schools about their successful partnership programs

Presenters: Erin Ohlsen, Valencia College; Taylor Jimeson and ChristieLyn Diller, University of Maryland

11:30 a.m. – 12:15 p.m.  Sponsor intros part 2

12:15 – 1:15 p.m.  Attendee & sponsor lunch

1:15 – 2:00 p.m.  Defining Your Unique Value Proposition

Presenter: Molly Greico, University of Virginia

2:15 – 3:00 p.m.  Staying Hip: Generational Marketing From Hipsters to Hippies

Tassel turned. Alumni status. Now what? With a century of varying ages before us, we thrive on common experiences, keeping things traditional while also adapting to #allthethings new. From GIF stickers on Instagram and emoji-esque email subject lines to keeping print as cool as ever, we’ll ignite some inspiration for staying marketing hip across our alumni generations.

3:15 – 3:45 p.m.  Group picture

4:00 – 5:30 p.m.  Sponsor visits

7:00 – 9:30 p.m.  Attendee & sponsor dinner at Speakeasy

9:30 p.m.  After Hours on Rainey Street


Thursday, July 11, 2019

7:00 – 8:30 a.m.  Attendee breakfast

8:30 – 9:20 a.m.  Using Data to Make Decisions

Presenter: Tricia Essenpreis, University of Colorado – Boulder

9:30 – 10:45 a.m.  Sponsor visits 

11:00 –11:15 a.m.  Sponsor raffles

11:15 a.m. – 12:00 p.m.  CAMMP Business Meeting

12:00 – 1:30 p.m.  Attendee lunch & round table topics

1:30 – 2:00 p.m. Merchandise swap

2:00 – 2:45 p.m.  Breakout sessions:

Panel on The Changing Landscape of Membership
What membership trends are we seeing nationally? A panel will share their school’s member program successes, challenges, and transitions.

Panelists: Joan Hall, Indiana University; Chad Elrod, Texas Tech University; Melanie Roddenberg, University of Michigan; and Christy Pourney, University of Missouri

Growing Effective Affinity Programs
How to launch and grow successful affinity partner programs

Panelists: Jonathan Beckhart, University of Oregon; Hank Charles, University of Colorado-Boulder; and Leah Langlais, University of Arizona

3:00 – 4:00 p.m. Innovative Marketing Ideas
Learn from the best in class on newly emerging ideas. Quick presentations include:

Virtual Career Fair – Greg Fansler, Virginia Tech
Mother’s Day Promotion – Anne Faherty, University of Notre Dame
150th Anniversary Membership Promotion – Rachel Stewart, Cal Berkley
Grad Bundle, BEC Credit Union and Giving Day – Taylor White, University of Washington
Online Book Club and Alumni Professional Network – Patti Daves, University of Virginia

4:00 – 4:30 p.m. Tour of Darrell K. Royal Texas Memorial Stadium

4:30 – 5:30 p.m.  Blue Bell Ice Cream bar & Meet BEVO XV

6:30 – 9:00 p.m.  Attendee-only dinner at the Salt Lick, Texas Hill Country

Registrants by Institution Name
Arkansas State University  |  Marsha Carwell
Arkansas Tech University  |  Clay Wyllia
Arkansas Tech University  |  Alison Taylor
Auburn University  |  Jessica King
Auburn University  |  Kate Cole
California State University, Fresno  |  Matthew Schulz
Central Michigan University  |  Cindy Jacobs
Central Michigan University  |  Jaime Griffis
Clemson University  |  Daniel Austin
Clemson University  |  Dana Morgan
Colorado State University  |  Nick Rogers
Colorado State University  |  Jerick Flores
Columbia College  |  Carolyn Preul
CSU-Pueblo  |  Tracy Samora
East Carolina University  |  Caroline Tait
Eastern Illinois University  |  Amber May
Florida Atlantic University  |  Jennifer Russ
Florida Gulf Coast University  |  Kara Johnston
Florida International University  |  Susie Castillo
Florida State University  |  Scotty Gerber
Florida State University  |  Sergio Pinon
Florida State University  |  Jennifer Tobias
Francis Marion University  |  Lee Daugherty
Georgia State University  |  Chauncey Walker
Georgia State University  |  Mia Hawley
Grambling State University  |  Shannon Frank Reeves
Indiana University  |  Joan Hall
Iowa State University  |  Scott Dahl
James Madison University  |  Jessica Savoie
Kansas State University  |  Krista Darting
Montana State University  |  Lauren Anderson
NC State University  |  Seth Noble
NC State University  |  Morgan Holcomb
North Caroline State University  |  Minnie Bridgers
Niagara University  |  Jaclyn Rossi
Oklahoma State University  |  Chase Carter
Oklahoma State University  |  Jessica Medina-Benningfield
Oklahoma State University  |  Melisa Parkerson
Oregon State University  |  Courtney Ball
Palo Alto University  |  Tanya Schornack Carlstrom
Penn State University  |  Cathy Leonard Hall
Penn State University  |  Carolyn Andersen
Penn State University  |  Liz King
Portland State University  |  Hayley Lucich
Portland State University  |  Charlie Hall
Post University  |  Bob Sembiante
Purdue University  |  Kelly Dold
Rutgers University  |  Christine DeMartin
Sam Houston State University  |  Joseph Reed
Sam Houston State University  |  Donna Gilbert
San José State University  |  Braley Ferris
South Plains College  |  Stephanie Smith
Southern Mississippi University  |  Melissa David
Southern Mississippi University  |  BayLee Long
Stanford University  |  Tatum Payan
Stephen F. Austin State University  |  Samantha Mora
Stephen F. Austin State University  |  Heather Hawkins
Stephen F. Austin State University  |  Amber Lindsay
Stephen F. Austin State University  |  Derek Snyder
Texas A&M University- Corpus Christi  |  Kelsey McNally
Texas State University  |  Kim Gannon
Texas Tech University  |  Brett Winegarner
Texas Tech University  |  Chad Elrod
Texas Tech University  |  Katie Downing
Texas Tech University  |  Katie Fullen
Texas Tech University  |  Kristina Butler
The Citadel  |  Brent Richardson
The City College of New York  |  David Covington
The University of Kansas  |  Tegan Thornberry
The University of Kansas  |  David Johnston
The University of Kansas  |  Kara Rodriguez
The University of Kansas  |  Debbi Johanning
The University of Mississippi  |  Steve Mullen
The University of New Mexico  |  Marleen Linares Gonzalez
The University of North Carolina  |  Andrea Saye
The University of Texas at Austin  |  Summer Chandler
The University of Texas at Austin  |  Haley Martensen
The University of Texas at Austin  |  Matt Pollock
The University of Texas at Austin  |  Jamie Puryear
UC Davis  |  Catherine Cook
United States International University – Africa  |  Michael Kisilu
University of Alabama at Birmingham (UAB)  |  Jennifer Breland
University of Alabama at Birmingham (UAB)  |  Mack Ingram
University of Alabama at Birmingham (UAB)  |  Claire Jackson
University of Alabama at Birmingham (UAB)  |  Liz McCullough
University of Arizona  |  Quinn Miller
University of Arizona  |  Kethia Kong
University of Arizona  |  Leah Langlais
University of Arkansas  |  Rachel Moore
University of Arkansas  |  Melissa Brawner
University of Arkansas  |  Terri Dover
University of Arkansas – Pulaski Tech  |  Adora Curry
University of Arkansas at Monticello  |  Lisa Jo Ross
University of Buffalo  |  Kristen Murphy
University of California – Irvine  |  Chris Ruoff
University of California Riverside  |  Darron Pinkney
University of California, Berkeley  |  Rachel Stewart
University of California, Berkeley  |  Sarah Juckniess
University of California, Davis  |  Jasmine Herrera
University of Central Arkansas  |  Jake Gaither
University of Central Arkansas  |  Maria Kramer
University of Central Arkansas  |  Morgan Drayton
University of Central Arkansas  |  Jesse Thill
University of Central Oklahoma  |  Jamie Hadwin
University of Cincinnati  |  Melissa Alexander
University of Cincinnati  |  Kim Burdett
University of Colorado Boulder  |  Hank Charles
University of Colorado Boulder  |  Tricia Essenpreis
University of Florida  |  Grace Castro
University of Idaho  |  Tim Helmke
University of Illinois  |  Adam McMullen
University of Kentucky|  Leslie Hayes
University of Maryland  |  Kortnee Anderson
University of Maryland  |  Tamara Martin
University of Maryland  |  ChristieLyn Diller
University of Maryland  |  Taylor Jimeson
University of Memphis  |  Ellery Cole
University of Michigan|  Melanie Roddenberg
University of Minnesota  |  Dan Burdeski
University of Minnesota  |  Shannon Juen
University of Minnesota  |  Jennifer Benson
University of Missouri  |  Robyn Kollar
University of Missouri  |  Julia Davis
University of Missouri  |  Christy Pourney
University of Nebraska-Lincoln  |  Jeff Sheldon
University of Nevada, Reno  |  Ashley Medina
University of North Texas  |  Kelsey Lievsay
University of Notre Dame  |  Anne Faherty
University of Oklahoma  |  Michael Dean
University of Oregon  |  James Chang
University of Oregon  |  Jonathan Beckhart
University of Pittsburgh  |  Jonathan Malek
University of South Carolina  |  Taylor Valley
University of South Carolina  |  Ore Oluwole
University of South Carolina  |  Erin Huddleston
University of South Florida  |  William Candler
University of South Florida  |  Melissa Armstrong
University of Southern California  |  Amy Raichlen
University of Texas at Dallas  |  Cody Meyers
University of Texas Rio Grande Valley  |  Jocelyn Foster
University of Texas Rio Grande Valley  |  Marisa Campirano
University of Texas San Antonio  |  Heather Green
University of Texas San Antonio  |  Veronica Dominguez
University of Utah  |  Andy Cier
University of Virginia  |  Molly Grieco
University of Virginia  |  Katie Feagans
University of Virginia  |  Patti Daves
University of Washington  |  Yolanda Eng
University of Washington  |  Taylor White
University of Wisconsin-Madison  |  Pat Carter
University of Wisconsin-Milwaukee  |  Jennifer Bauer
Valencia College  |  Erin Ohlsen
Virginia Commonwealth University  |  Anthony Muscatello
Virginia Commonwealth University  |  Booth Greene
Virginia Tech  |  Greg Fansler
Washburn University  |  Amanda Hughes
Washington State University  |  Kelly Brantner
Wayne County Community College  |  Nanette Williams Armstrong
West Virginia University  |  Andrew Sealy
West Virginia University  |  Meridith Balas
Western Kentucky University  |  Greg Keightley

Austin-Bergstrom International Airport

Austin-Bergstrom International Airport (ABIA) is a state-of-the-art airport with 25 gates, full customs facilities ready for the international traveler, TSA Pre-Check, Border Protection’s Global Entry program and more. Easy to get to (only 5 miles from downtown Austin) and easy to get through, passengers enjoy exceptional customer service Austin-style, free Wi-Fi (for up to 90 minutes), art exhibits, local food (from breakfast tacos to brisket and Shiner Bock beer) and 1,500 live music performances annually. In operation since 1999, the airport has roughly 350 daily flights with nonstop service to 80+ domestic and international destinations.

Find a flight

Getting Around Austin

ABIA is minutes from downtown (when traffic is behaving) and offers many options to get to and from downtown Austin. Ride shares, shuttles, and public transportation are popular choices for conference attendees. The Austin Chronicle penned an Austin Transportation Guide the lists all available services, contact information, and download information for apps.


CAMMP Conference Scholarship Program

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.

To address these barriers, a CAMMP conference scholarship program has been created. The CAMMP Board of Directors will select two recipients that will receive funds to cover travel and lodging expenses at the 2020 conference in Clemson, SC.

To be considered for a conference scholarship, please complete the CAMMP conference scholarship application.

>>View the scholarship application questions 

The application period will close on April 30 and recipients will be selected and contacted on or around May 15. Announcement of recipients will be made after May 30.

For the 2020 CAMMP Conference in Clemson, SC, scholarships will be capped at $1,000 for eligible travel expenses.

Guidelines and full terms & conditions can be viewed here:  Scholarship Terms & Conditions.

Questions? Contact Scholarship Committee Chairs: Amy Raichlen ( or Carolyn Preul (

Annual CAMMP Conference Participation

Year Location Participants Sponsors
1997 North Carolina State 25 4
1998 Georgia Tech 35 11
1999 William & Mary 33 15
2000 University of New Hampshire 48 19
2001 University of Virginia 51 26
2002 Pennsylvania State University 62 26
2003 University of Florida 71 32
2004 University of Connecticut 82 35
2005 The Ohio State University 105 37
2006 Florida State University 117 38
2007 University of Illinois 131 44
2008 University of Pittsburgh 144 45
2009 Kansas State University 79 33
2010 West Virginia University 103 46
2011 Arizona State University 125 44
2012 University of Central Florida 138 46
2013 Virginia Tech 117 43
2014 Iowa State University 122 48
2015 University of Memphis 137 49
2016 University of Nebraska-Lincoln 131 54
2017 University of Colorado Boulder 133 57
2018 Oklahoma State University 125 48
2019 The University of Texas at Austin 162 48