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2020 CAMMP Conference


The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference. Attendance to the conference is free for up to three staff members from every CAMMP member institution. The conference is traditionally hosted in July on the campus of a member institution.

Go Tigers!

2020 Conference

**Please note that CAMMP is continually monitoring the COVID-19 virus. Because the conference takes place in July, all is moving forward as planned. We will update our attendees should anything change.

Register now to join the best and brightest alumni membership and marketing professionals July 14-16, 2020 at Clemson University. Presenters will share their expertise, best practices as well as the good, bad and ugly! Then join us in the evenings for unforgettable experiences in Clemson – one of America’s most charming college towns.

Registration Now Open

"The highlight of every year is our annual conference where CAMMP members gather for three intense days of learning and networking. Our 2020 conference at Clemson University is shaping up to be one of our best conferences!"

— Jamie Puryear, Texas Exes Director of Marketing and CAMMP President

CAMMP hotel & conference center:

The official hotel for #CAMMP20 is Clemson University’s James F. Martin Inn. A favorite among hotels in Clemson, the Martin Inn is conveniently connected to the Madren Conference Center where all conference sessions will be held. The entire facility is surrounded by the Walker Golf Course (play where the Tigers play!) and conveniently located near many attractions.

Book your room today!

James F. Martin Inn
240 Madren Center Dr
Clemson, SC 29634

Room rates:
$129/ night for standard rooms and $149/ night for suites

For reservations:
Call (864) 654-9020. Please tell them you will be in town for the CAMMP Conference on July 14-16, 2020.

Getting around Clemson

Do I need a car? It isn’t required or expected that you rent a car. There are a lot of shuttle options (detailed below) as well as uber/lyft services for attendees wanting more flexibility.

  • Bus shuttles will be provided for attendees to all after-hours activities.
  • No walking! The Martin Inn is conveniently connected to the Madren Conference Center.
  • Bus shuttle service will be provided between the conference center – The Madren Conference Center – and a secondary hotel (TBA).
  • Limited shuttle service is available from the Greenville/Spartanburg International Airport (GSP) to Clemson. See below for details and the schedule.


Transportation to/from the airport

The Greenville/Spartanburg International Airport (GSP) is located approximately 50 minutes away from Clemson. Attendees can utilize the following services to travel to/from the airport:
-Bus shuttle service (limited schedule; details below)
-Car rental

Bus Shuttle Service from GSP Airport:

A shuttle service from the Greenville/Spartanburg International Airport (GSP) to Clemson will be available during a limited schedule on Monday afternoon, July 13th and Tuesday morning, July 14th. Another shuttle will be available for transportation back to the airport on Friday, July 17th ONLY from the Martin Inn. Shuttle times are set so please make your travel arrangements accordingly if you plan to ride the shuttle.

Airport Shuttle Schedule (Shuttle capacity = 24 passengers; no reservation required):
-Monday, July 13th – Airport Pick-up times: 2:30 pm, 5:45 pm, 8:30 pm
-Tuesday, July 14th – Airport Pick-up times: 8:00 am, 10:00 am, 12:30 pm
Shuttle to Airport (Shuttle capacity = 24 passengers):
-Friday, July 17th – Martin Inn Pick-up times: 4:00 am, 6:45 am, 9:45 am

CAMMP Conference Scholarship Program

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.

To address these barriers, a CAMMP conference scholarship program has been created. The CAMMP Board of Directors will select two recipients that will receive funds to cover travel and lodging expenses at the 2020 conference in Clemson, SC.

To be considered for a conference scholarship, please complete the CAMMP conference scholarship application.

>>View the scholarship application questions 

The application period will close on March 1 and recipients will be selected and contacted on or around April 1. Announcement of recipients will be made after April 1.

For the 2020 CAMMP Conference in Clemson, SC, scholarships will be capped at $1,000 for eligible travel expenses.

Guidelines and full terms & conditions can be viewed here:  Scholarship Terms & Conditions.

Questions? Contact Scholarship Committee Chairs: Amy Raichlen ( or Carolyn Preul (


Previous Scholarship Recipients

CAMMP 2019 Scholarship Recipients  |  University of Texas at Austin

David Covington
Executive Director
Alumni Association of The City College of New York

“Attending the CAMMP conference was exactly what I needed at this critical time in my career.  Without this scholarship program, I would not have been able to attend the conference.  I am incredibly grateful.  It is super easy to apply and, in brief, you can’t afford to not be part of CAMMP!  Apply today!”


Braley Ferris
Associate Director for Marketing and Membership
San Jose State University Alumni Association

“If you are thinking about going to CAMMP – just do it and apply for a scholarship! I made so many great connections and learned so much. If you are new to the field of Alumni Relations, the CAMMP Conference is a great way to connect with other professionals. The programming at the conference covered a wide range of topics and really helped me grow professionally.”

Tuesday, July 14, 2020

10:00 a.m. – 5:00 p.m. Attendee check-in open at the Madren Conference Center

8:00 a.m. – 12:00 p.m. Optional tours/Activities

  • Select from:
    • A campus tour at 9:00 am through the Clemson University Visitor’s Center
    • Lake activities – paddle boarding and kayak tour – fee associated with this opportunity
    • Hike to Campus Waterfall – fee associated with this opportunity

2:00 – 3:30 p.m. Newcomer orientation

3:30 – 4:00 p.m. Marketing material setup

4:00 – 4:10 p.m. Welcome

4:10 – 5:00 p.m. Keynote presentation by Joe Erwin

Entrepreneur Joe Erwin is the co-founder and former President of national marketing agency Erwin Penland, the co-founder of Clemson University’s Erwin Center for Brand Communications, and as President of Erwin Creates, created and opened Endeavor in May 2016.

A Clemson graduate, Joe began his career in Greenville but soon moved to New York to join one of the largest marketing agencies of that time. He and his wife Gretchen – also a marketing professional – returned to Greenville in 1986 to open Erwin Penland with one account and two employees, and over the next 30 years grew it to more than 400 people, with offices in Greenville and New York and a client roster that included Verizon Wireless, LLBean, Denny’s and DisneyXD. Joe has served on numerous boards and commissions, including the South Carolina Special Olympics, the Governor’s Commission on Teacher Quality, the Partnership for a Drug-Free America, the American Association of Advertising Agencies and the 4A’s Foundation (which he currently chairs).
Through Erwin Creates, Joe is actively involved with day-to-day activities at Endeavor, provides business consulting services to large and small agencies, and is on the leadership team of Clemson’s Erwin Center for Brand Communications.

5:00 – 6:00 p.m. Session

6:30 – 9:00 p.m. Attendee-only dinner at Madren Conference Center, with Shag Dance Lessons after dinner

9:00 After hours Downtown Clemson (shuttle will run to hotels until 11:00 pm)

Wednesday, July 15, 2020

7:00 – 8:15 a.m. Attendee breakfast – Madren Conference Center

8:15 – 8:30 a.m. Morning announcements / Sponsor Set-up

8:30 – 9:20 a.m. Session

9:30 – 10:30 a.m. Sponsor intros part 1

10:30 – 11:30 a.m. Breakout Sessions:

11:30 a.m. – 12:15 p.m. Sponsor intros part 2

12:15 – 1:15 p.m. Attendee & sponsor lunch – Madren Conference Center

1:15 – 2:00 p.m. Session

2:15 – 3:00 p.m. Session

3:00 – 5:30 p.m. Athletics Tour, Group picture

6:00 – 8:00 p.m. Attendee & sponsor dinner at Esso Club

8:30 p.m. After Hours Downtown Clemson (shuttle will run to hotels until 11:00 pm)

Thursday, July 16, 2020

7:00 – 8:30 a.m. Attendee/Sponsor breakfast – Madren Conference Center

8:30 – 9:20 a.m. Session

9:30 – 10:45 a.m. Sponsor visits

11:00 –11:15 a.m. Sponsor raffles

11:15 a.m. – 12:00 p.m. CAMMP Business Meeting

12:00 – 1:30 p.m. Attendee lunch & round table topics – Madren Conference Center

1:30 – 2:00 p.m. Merchandise swap

2:00 – 2:45 p.m. Breakout sessions:

3:00 – 4:00 p.m. Session

4:00 – 4:30 p.m. Session

5:00 p.m. Leave via bus to go to Café and Then Some in Greenville for dinner and a show

6:00 p.m. Café and Then Some dinner and show

8:30 p.m. After Hours Downtown Greenville (shuttle will pick up every hour on the hour and the last shuttle will head back to Clemson at 11:00 p.m.)

Registrants by Institution | Name

Arkansas State University |  Marsha Carwell
Auburn University |  Jessica King
Auburn University |  Kate Cole
Central Michigan University |  Cindy Jacobs
Clemson University |  Dana Morgan
Columbia College |  Carolyn Preul
Eastern Illinois University |  Amber May
Montana State University |  Lauren Anderson
New York University |  Caitlin Krow
Niagara University |  Amanda Putzer
Niagara University |  Jaclyn Rossi
North Carolina State University |  Carol Clark
North Carolina State University |  Jesse Thill
Oklahoma State University |  Melisa Parkerson
Oklahoma State University |  Chase Carter
Pennsylvania State University |  Liz King
Pennsylvania State University |  Eston Martz
Post University |  Bob Sembiante
Sam Houston State University |  Donna Gilbert
Sam Houston State University |  Joseph Reed
Stanford University |  Tatum Payan
University of California at Irvine  |  Chris Ruoff
University of California at Riverside  |  Darron Pinkney
University of Central Arkansas  |  Alison Taylor
University of Cincinnati  |  Jordyn Wilson
University of Cincinnati  |  Melissa Alexander
University of Colorado at Boulder  |  Tricia Essenpreis
University of Houston  |  Kirstyn Speich
University of Kansas  |  David Johnston
University of Kansas  |  Merideth Warinner
University of Kansas  |  Ryan Camenzind
University of Maryland  |  Alicia Fodera
University of Maryland  |  ChristieLyn Diller
University of Maryland  |  Taylor Jimeson
University of Michigan  |  Dan Arment
University of Nebraska at Lincoln  |  Ethan Rowley
University of Nebraska at Lincoln  |  Jeff Sheldon
University of North Texas  |  Gina Lowe
University of Southern Mississippi  |  BayLee Long
University of Tennessee  |  Melissa Smith
University of Virginia  |  Patti Daves
University of Washington  |  Taylor White
University of Washington  |  Yolanda Eng
University of Wisconsin  |  Susan Sheehan
Valencia College  |  Erin Ohlsen
Valencia College  | Karissa Rodriguez
Virginia Commonwealth University  |  Anthony Muscatello
Virginia Commonwealth University  |  Booth Greene
West Virginia University  |  Andrew Sealy
West Virginia University  |  Meridith Balas


Annual CAMMP Conference Participation

Year Location Participants Sponsors
1997 North Carolina State 25 4
1998 Georgia Tech 35 11
1999 William & Mary 33 15
2000 University of New Hampshire 48 19
2001 University of Virginia 51 26
2002 Pennsylvania State University 62 26
2003 University of Florida 71 32
2004 University of Connecticut 82 35
2005 The Ohio State University 105 37
2006 Florida State University 117 38
2007 University of Illinois 131 44
2008 University of Pittsburgh 144 45
2009 Kansas State University 79 33
2010 West Virginia University 103 46
2011 Arizona State University 125 44
2012 University of Central Florida 138 46
2013 Virginia Tech 117 43
2014 Iowa State University 122 48
2015 University of Memphis 137 49
2016 University of Nebraska-Lincoln 131 54
2017 University of Colorado Boulder 133 57
2018 Oklahoma State University 125 48
2019 The University of Texas at Austin 162 48