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2018 CAMMP Conference

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference. Attendance to the conference is free for up to three staff members from every CAMMP member institution. The conference is traditionally hosted in July on the campus of a member institution.

ConocoPhillips OSU Alumni Center

2018 Conference

Registration is open to join the best and brightest alumni membership and marketing professionals July 10-12, 2018 at Oklahoma State University. Presenters will share their expertise, best practices as well as the good, bad and ugly! Then join us in the evenings for unforgettable experiences in Stillwater – the home of America’s brightest orange and Red Dirt Music.

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CAMMP 2018 attendees will be staying in two hotels on and close to the OSU campus. Both hotels offer a complimentary shuttle from Stillwater Regional Airport as well as complimentary breakfast.

The Atherton Hotel at OSU – SOLD OUT
H103 OSU Student Union, Stillwater, OK 74074

The Atherton is OSU’s boutique, on-campus hotel, which recently reopened following a multi-million dollar renovation. It is located across the street from the ConocoPhillips OSU Alumni Center.

  • Rates: $110-$150/night
  • Location: On Campus
  • Parking: $15/day
  • Book: Call 405-744-6835 and ask for the CAMMP rate.

Cimarron Hotel & Suites
315 N Husband Street, Stillwater, OK 74074

The Cimarron is one of Stillwater’s nicest properties located just east of OSU’s athletic facilities near Hall of Fame Avenue and Main Street.

  • Rates: $85/Night+
  • Location: Campus Adjacent
  • Parking: Free
  • Book: Online


Stillwater Regional Airport (SWO) offers twice-daily, non-stop jet service to and from Dallas/Fort Worth International Airport (DFW) via American Airlines. Enterprise Rental Car is available at the airport, and Stillwater is also served by Uber and Lyft.

NOTE: If you are flying into Stillwater, shuttles to/from the airport and conference hotels will be provided. You should not need to rent a car.

Will Rogers World Airport (OKC) in Oklahoma City and Tulsa International Airport (TUL) in Tulsa are approximately one hour and 15 minutes away from Stillwater. Click here for driving directions.


If you are flying into Oklahoma City or Tulsa and are interested in carpooling with other CAMMP attendees, please add your flight information to our shared Carpooling Google Sheet.

  1. Select the appropriate sheet at the bottom of the page containing your arrival/departure dates and city.
  2. Add your name, contact and flight information into a cell within a column corresponding to the hour block of your flight arrival/departure.
  3. Reach out to others in your column to coordinate carpooling.


Thank you for your interest in sponsoring the 22nd annual CAMMP (Council of Alumni Marketing and Membership Professionals) Conference.

This event brings more than 100 Alumni Association marketing decision-makers from throughout the country together to discuss current issues and share insights about affinity relationships, membership and other revenue opportunities. Marketing directors and managers from Alumni Associations in the ACC, American Conference, Big 12, Big Ten, MAC, PAC 12 and SEC are among those who regularly attend.

Your corporate sponsorship allows you to participate in some of the conference activities, provide promotional and informational materials for our participants, and support an annual event that brings Alumni Association Marketing professionals together.

Visit our conference sponsorship page to learn more about benefits.


The following individuals have registered to attend the 2018 CAMMP conference as of May 9, 2018.

Michael Arteaga, California State University, San Bernardino
Daniel Austin, Clemson University
Meridith Balas, West Virginia University
Jennifer Bauer, University of Wisconsin-Milwaukee
Jonathan Beckhart, University of Oregon
Rachel Binder, University of Colorado
Ashley Bleam, University of Virginia
Kelly Brantner, Washington State University
Katie Brock, University of Nebraska- Lincoln
Kim Burdett, University of Cincinnati
Austin Byrd, Florida Gulf Coast University
Chase Carter, Oklahoma State University
Marsha Carwell, Arkansas State University
Summer Chandler, University of Texas
Jenny Chapin, University of Nebraska-Lincoln
Hank Charles, University of Colorado Boulder
Kate Cole, Auburn University
Geoff Conrad, Penn State University
Adora Curry, University of Arkansas – Pulaski Technical College
Mariah Curry, University of Florida
Scott Dahl, Iowa State University
Krista Darting, Kansas State University
Patti Daves, University of Virginia
Melissa David, The University of Southern Mississippi
Kelly Davis, Arkansas Tech University
Michael Dean, University of Oklahoma
ChristieLyn Diller, University of Maryland
Terri Dover, University of Arkansas
Morgan Drayton, University of Central Arkansas
Anne Englert, University of Texas San Antonio – UTSA
Tricia Essenpreis, University of Colorado Boulder
Greg Fansler, Virginia Tech
Donna Gilbert, Sam Houston State University – SHSU
Booth Greene, Virginia Commonwealth University
Molly Grieco, University of Virginia
Jaime Griffis, Central Michigan University
Christina Gustafson, University of Southern California
Jamie Hadwin, University of Central Oklahoma
Charlie Hall, Portland State University
Joan Hall, Indiana University
Teri Harris, University of Kansas
MIA Hawley, Georgia State University
Morgan Holcomb, NC State University
Erin Huddleston, University of South Carolina
Sarah Huerta, University of Minnesota
Cindy Jacobs, Central Michigan University
Debbi Johanning, University of Kansas
David Johnston, University of Kansas
Greg Keightley, Western Kentucky University
Marcus Kidd, Kansas State University
Jessica King, Auburn University
Liz King, Penn State University
Robyn Kollar, University of Missouri
Leah Kuan-Langlais, University of Arizona Alumni Association
Cathy Leonard-Hall, Penn State University
Arlene Logan, University of Maryland
BayLee Long, University of Southern Mississippi
Hayley Lucich, Portland State University
Jessica Marshall, University of Nebraska-Lincoln
Tamara Martin, University of Maryland
Amber May, Eastern Illinois University
Lauri Monetti, University of Central Oklaoma
Shonice Montgomery, University of Southern Mississippi
Dana Morgan, Clemson University
Seth Noble, NC State University
Lauren Norris, University of Central Arkansas
Erin Ohlsen, University of Florida
Ore Oluwole, University of South Carolina
Kristy Omelianuk, Rutgers University
Jennifer Osieczanek, University of Colorado Boulder
Melisa Parkerson, Oklahoma State University
Jackie Parreco, University of Tennessee
Tatum Payan, Stanford University
Paul Phootrakul, UC Irvine
Sergio Pinon, Florida State University
Christy Pourney, University of Missouri
Karl Pratt, Fort Hays State University
Carolyn Preul, Columbia College
Josh Privette, NC State University
Alyssa Pruitt, University of Arkansas
Jamie Puryear, University of Texas
Amanda Putzer, New York University
Amy Raichlen, University of Southern California
Christine Rizzo, Rutgers University
Kara Rodriguez, University of Kansas
Jessica Savoie, James Madison University
David Scaliatine, Texas State University
Melissa Shampine, NC State University
Shane Smith, Oklahoma State University
Derek Snyder, Stephen F. Austin State University
Rachel Stewart, University of California, Berkeley
Jessica Tanca, Georgetown University
Alison Taylor, Arkansas Tech University
Angela Tharp, Iowa State University
Tegan Thornberry, University of Kansas
Jennifer Tobias, Florida State University
Janice Wagner, University of the Pacific
Katie Williams, University of Nebraska-Lincoln
Jordyn Wilson, University of Cincinnati
Clay Wyllia, Arkansas Tech University
Crystal Wymer-Lucero, Cal State San Bernardino


Thank you to the following CAMMP members who are serving on committees for our 2018 conference! Chairs and co-chairs are marked with an asterisk.

Programming Committee

  • Christina Gustafson, USC*
  • Lisa Huber, Minnesota
  • Jessica King, Auburn
  • Liz King, Penn State
  • Cheryl Lemox, San Diego State
  • Kevin Lobdell, Colorado
  • Kristy Omelianuk, Rutgers*
  • Tatum Payan, Stanford

Sponsorship Committee

  • Teri Harris, Kansas*
  • Mia Hawley, Georgia State
  • Staci McDonough, Florida
  • Paul Phootrakul, UC Irvine
  • Alyssa Pruitt, Arkansas
  • Angela Tharp, Iowa State*

Newcomers Committee

  • Michael Dean, Oklahoma
  • Donna Gilbert, Houston
  • Charlie Hall, Portland State
  • Debbi Johanning, Kansas
  • Marcus Kidd, Kansas State
  • Jennifer Osieczanek, Colorado*

Scholarship Committee

  • Jonathan Beckhart, Oregon*

Host Committee

  • Chase Carter
  • Pam Davis
  • Melisa Parkerson
  • Shane Smith
  • Jillianne Tebow


"In addition to our annual conference, members of CAMMP are constantly communicating through a very active listserv where talented alumni professionals share ideas, seek guidance, and benchmark programs and services."

— Greg Fansler, Virginia Tech Alumni Association Director and 2017-18 CAMMP President

1:00 – 4:00 p.m.
Attendee Check-In at Hotels
Atherton Hotel and Cimarron Best Western

1:00 – 4:00 p.m.
Marketing Materials Setup
ConocoPhillips OSU Alumni Center

2:30 – 4:00 p.m.
Newcomer Orientation
ConocoPhillips OSU Alumni Center

4:00 – 4:30 p.m.
Conference Welcome
ConocoPhillips OSU Alumni Center

4:30 – 5:30 p.m.
Campus Tour

6:00 – 7:00 p.m.
Cocktail Hour/Live Music
ConocoPhillips OSU Alumni Center Patio

7:00 – 9:00 p.m.
Attendee-Only Dinner
Eskimo Joe’s

9:00 p.m.
After Hours
Eskimo Joe’s/East Campus

7:15 – 8:15 a.m.
Atherton Hotel and Cimarron Best Western

8:15 – 8:30 a.m.
Morning Announcements and President Hargis Welcome
ConocoPhillips OSU Alumni Center

8:30 – 9:20 a.m.
Session One – Burning Issues
ConocoPhillips OSU Alumni Center

  • How revenue/affinity models are changing
  • Relevance of Association to Development (ensuring AA adds value to University)
  • Outside the box marketing/promotion channels, what has the best $$ return
  • Audience open topics

9:20 – 9:30 a.m.
Break and Snacks

9:30 – 10:30 a.m.
Sponsor Intros Part One
ConocoPhillips OSU Alumni Center

10:30 – 11:30 a.m.
Session Two – Use Your Rivalry to Increase… (Revenue, Engagement, Membership)
ConocoPhillips OSU Alumni Center

  • Engagement: Auburn & LSU
  • Membership: Texas & OU

11:30 a.m. – 12:15 p.m.
Sponsor Intros Part Two
ConocoPhillips OSU Alumni Center

12:15 – 1:15 p.m.
Attendee and Sponsor Lunch
ConocoPhillips OSU Alumni Center

1:15 – 1:45 p.m.
Group Picture
Edmon Low Library Lawn

2:00 – 2:45 p.m.
Session Three – Data & Analytics
ConocoPhillips OSU Alumni Center

  • Tracking data for years, how does Minnesota apply: campus partner segmentation, strategic event engagement, sell more ads in same space by segmenting, etc.

2:45 – 3:00 p.m.
Break and Snacks

3:00 – 3:45 p.m.
Session Four – Personalized Communications to Different Segments
ConocoPhillips OSU Alumni Center

  • Building off data session: using data to segment, and consequently better target communications
  • Personalizing communications for different demographics (ex. Reunions for young alumni vs. 50th class)
  • Donor-centric personalization (make them feel important)

4:00 – 5:30 p.m.
Sponsor Visits and Cocktail Reception
Gallagher-Iba Arena Concourse

6:30 – 8:00 p.m.
Attendee and Sponsor Dinner with Keynote
Human Sciences Building

8:00 – 9:00 p.m.
Two-Step/Line Dancing Lessons

9:00 p.m.
After Hours
Washington Street/The Strip

7:45 – 8:45 a.m.
Atherton Hotel and Cimarron Best Western

9:00 – 9:45 a.m.
CAMMP Business Meeting
ConocoPhillips OSU Alumni Center

10:00 – 10:45 a.m.
Session Five – Affinity & Revenue – The New Normal for Partnership Programs
ConocoPhillips OSU Alumni Center

Panel Format Discussion:

  • Campus wide partnerships (Cal model)
  • Sponsorship companies like IMG, Learfield
  • Business partnerships, identifying prospects, current hot industries
  • Where do you see this approach trending in future?

11:00 a.m. – 12:15 p.m.
Sponsor Visits
Gallagher-Iba Arena Concourse

12:15 p.m. – 12:30 p.m.
Sponsor Raffle Drawings
Gallagher-Iba Arena O-Club Room

12:45 – 1:45 p.m.
Attendee-Only Lunch with Table Topics
ConocoPhillips OSU Alumni Center

1:45 – 2:00 p.m.

2:00 – 2:45 p.m.
Session Six (Breakout) – Marketing
ConocoPhillips OSU Alumni Center

  • Dues: Digital strategy, moving away from print
  • Non-Dues:
    • Aligning brand strategy (with overall university, regional clubs, other AA departments like Events)
    • Ensuring alumni know which messaging is coming from which dept.
    • How to manage conflicting messages (giving, alumni events, magazine etc.)

3:00 – 3:45 p.m.
Session Seven – The -2/+4 Strategy – Student/Alumnus Transition
ConocoPhillips OSU Alumni Center

  • Student to alumnus transition: catching their attention during those critical years and holding it through transition to alumnus

3:45 – 4:30 p.m.
Attendee Marketing Material Pack Up and Sonic Happy Hour
ConocoPhillips OSU Alumni Center

5:00 – 6:00 p.m.
Athletic Facilities Tour
Gallagher-Iba Arena and Boone Pickens Stadium

6:00 – 7:00 p.m.
Attendee-Only Dinner
Training Table, Boone Pickens Stadium

9:00 p.m.
After Hours
Downtown Stillwater

Registration for the 2018 CAMMP Conference will open in early 2018.

Click here to earn about CAMMP Conference sponsorship opportunities.

Annual CAMMP Conference Participation

Year Location Participants Sponsors
1997 North Carolina State 25 4
1998 Georgia Tech 35 11
1999 William & Mary 33 15
2000 University of New Hampshire 48 19
2001 University of Virginia 51 26
2002 Pennsylvania State University 62 26
2003 University of Florida 71 32
2004 University of Connecticut 82 35
2005 The Ohio State University 105 37
2006 Florida State University 117 38
2007 University of Illinois 131 44
2008 University of Pittsburgh 144 45
2009 Kansas State University 79 33
2010 West Virginia University 103 46
2011 Arizona State University 125 44
2012 University of Central Florida 138 46
2013 Virginia Tech 117 43
2014 Iowa State University 122 48
2015 University of Memphis 137 49
2016 University of Nebraska-Lincoln 131 54
2017 University of Colorado Boulder 133 57
2018 Oklahoma State University