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2022 CAMMP Conference

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference. The conference is traditionally hosted in July on the campus of a member institution. Attendance to the conference is free for up to three CAMMP members from each institution who can attend, but attendees must still be active members of CAMMP whose job responsibilities align with our membership requirements. Attendance is free.

Registration for the in-person conference is closed. You may still apply to attend the virtual conference. 

2022 CAMMP Conference at Clemson

2022 Conference

The best and brightest alumni marketing and membership professionals are set gather at Clemson University for the 2022 conference this July 19-21. Presenters will share their expertise, best practices as well as the good, bad and ugly!

 

Register Now

Amidst the ongoing COVID-19 pandemic, we are operating according to the state of South Carolina and Clemson University guidelines. If you feel sick, please stay home to protect the health of others attending the conference. Masks are optional but will be provided for those who wish to wear one. A virtual option will be made available for those who are unable to attend.

By voluntarily choosing to attend the CAMMP Conference, you voluntarily assume all risks associated with COVID-19 exposure and infection, and you agree to comply with all current health and safety requirements issued by Clemson University and/or state, local, or federal governmental entities while in attendance at the annual CAMMP conference.

It is your responsibility to consult with your medical care providers about whether attending the CAMMP Conference is appropriate for you and if you should take any further steps to protect your health and safety given your personal health history. The novel coronavirus (COVID-19) outbreak has been declared a global pandemic by the World Health Organization. COVID-19 presents inherent risks to your health regardless of the care exercised by the Council of Alumni Membership and Marketing Professionals.

For updates and reminders about current COVID protocols, please reference www.clemson.edu/coronavirus.

Official Conference Hotel

(SOLD OUT) James F. Martin Inn (attached to Madren Conference Center) | 240 Madren Center Dr., Clemson, SC 29634

Secondary Hotel

TRU by Hilton | 13050 Clemson Boulevard, Clemson, SC 29631

Room Rate: $119 double queen or king room

Call to book 864.280.8800

NOTE: Shuttles will run between the secondary hotel (Tru by Hilton – 13050 Clemson Blvd, Seneca, SC 29678) and the conference center – The Madren Conference Center (230 Madren Center Dr, Clemson, SC 29634). Transportation will not be provided from all other hotels in Clemson to the conference center. All attendees staying at the Martin Inn will not require shuttle service. Shuttles will be provided to all after-hours activities.


Other Recommended Hotels in the Area: 

The Abernathy

157 Old Greenville Hwy, Clemson, SC 29631 | 864.654.5299 

Holiday Inn Express 

1381 Tiger Blvd, Clemson, SC 29631 | 864.654.9410 

Courtyard by Marriott Clemson

201 Canoy Ln, Clemson, SC 29631 | 864.654.8833

Greenville-Spartanburg International Airport (GSP)

We will provide a shuttle on a first-come, first-served basis. Please make your travel arrangements accordingly if you plan to ride the shuttle. Car rental service and Uber/Lyft are available at the airport. GSP is located approximately 50 minutes away from Clemson.

[To Clemson] Monday, July 18th: 2:30 pm, 5:45 pm, 8:30 pm

[To Clemson] Tuesday, July 19th: 8 am, 10 am, 12:30 pm

[To GSP Airport] Friday, July 22nd: 4 am, 6:45 am, 9:45 am


Other Area Airports 

Asheville Regional Airport (AVL)

76.5 Miles, 1 hour, 30 minutes via Hwy 25 South, US-123

Hartsfield-Jackson Atlanta International Airport (ATL)

129 Miles, 2hours, 21 minutes via I-85 North, Clemson Blvd.

Charlotte-Douglas International Airport (CLT)

131 Miles, 2 hours, 21 minutes via I-85 South, Clemson Blvd.

The annual CAMMP conference is one of the highlights of the year for members of our organization. It provides invaluable opportunities to network with fellow CAMMP members as well as dozens of vendors who sponsor the conference costs. However, in recent years many potential conference attendees – as well as conference veterans – have encountered budgetary and/or supervisor approval barriers that have prevented them from attending the annual CAMMP conference.

To address these barriers, a CAMMP conference scholarship program was launched in 2019. The scholarship will help to cover travel and lodging expenses to the 2022 conference at Clemson University. The committee will evaluate submissions, and the CAMMP Board of Directors will make the final selection.

APPLY NOW

Completed applications must be submitted by April 22, 2022. Selected recipients will be contacted after May 6 and an announcement will be posted to the CAMMP listserv on May 19.

For the 2022 CAMMP Conference at Clemson University, scholarships will be capped at $1,000, per recipient, for eligible travel expenses.

Marketing Material Swap
CAMMP is a great place to show off your marketing materials and get ideas from other institutions. We have arranged for you to ship your materials to Clemson ahead of time so you don’t have to lug them with you on your travels. Shipping information is detailed below.

Material setup time has been earmarked for Tuesday from 3:30-4 pm. For those who ship materials, we will have them waiting for you in the dedicated area. If you are bringing your materials with you, plan to tote them to the conference center. We’ll point you in the right direction for where to drop them off.

Shipping information:
CAMMP Conference
230 Madren Center Rd.
Clemson, SC 29631
Attn: Carter Roper
Your Name/University Name

Please print and adhere the Marketing Materials identification sign to each of your boxes. Download the sign here.

What to Bring
For starters, make sure you bring plenty of business cards for networking and sponsor raffles. If you want to participate in the CAMMP gift exchange, you’re welcome to bring one swag item per attendee to be exchanged on the final day of the conference with fellow CAMMPers. These are usually things found around your office; you do not need to go out and purchase something!

Weather and Clothing
July in Clemson is hot and humid with average temperatures in the high 90s. So pack, and dress, accordingly. Pop-up rain showers are also possible, so an umbrella and/or light rain jacket would be a good idea. It also wouldn’t hurt to have a light jacket or sweater for inside the conference center as it is usually kept nice and cool during the summer.

We don’t have much down time to freshen up/change clothes so comfort is key. Most importantly, dress in your school colors on Wednesday for our group and conference photo session.

Check In Tuesday
We will have check-in tables at the Madren Conference Center and the Tru by Hilton from 10 am – 4 pm on Tuesday. If your name was used to reserve a room at either of these hotels, your materials will be there for you to pick up. If your name would not be on the room list (you are sharing a room with a colleague or staying at another hotel), then your materials will be available for pickup at the Madren Conference Center.

You will receive a wristband from your welcome materials packet that identifies you as a CAMMPer. This wristband will be used to identify CAMMPers at off-site meals and downtown restaurants and bars so please be sure to wear it at all times. It will also be required for entry to the Snow Complex if you participate in activities on Monday.

Monday Activities
CAMMPers can enjoy an afternoon on the beach at the Lake at Clemson’s Snow Family Outdoor Fitness and Wellness Complex. The beach is open on Monday, July 18 from Noon-8 pm. If there is enough interest, we will work on a shuttle option from Martin Inn to Snow from Noon-5 pm. Guests staying at Tru are close enough to walk to the complex. There is parking available at the complex if you choose to drive.

The Snow Family Outdoor Fitness and Wellness Complex has a limited supply of canoes, kayaks and paddleboards that CAMMPers can rent for the afternoon. Prices are between $20-$25 based on the watercraft. They are first come, first served and guests bringing their own watercraft can head to the beach without a fee. You can also enjoy swimming and relaxing on the beach if a watercraft is not available.

Optional campus tours are available at 11 am and 3 pm on Monday the 18th.

If you are interested in participating, please fill out this survey if you haven’t already done so.

Bus Shuttles
Shuttle schedules are available here. Please take the time to fill out this survey to reserve your place on an airport shuttle if you haven’t already done so.

What Happens at CAMMP, Stays at CAMMP
This is the most important philosophy a CAMMPer should embrace. Confidentiality is essential, both at the conference and on the listserv.

The openness you will find with your CAMMP peers is amazing. Members share ideas, help each other and look out for the best interest of fellow CAMMPers. The relationships you build are far more valuable than any other resource in the industry.

CAMMP Board of Directors Election
At CAMMP’s annual business meeting on Thursday, we will accept nominations and the membership will vote for four open seats on the Board of Directors. If you have any questions about the Board of Directors roles and responsibilities, please reach out to Tricia Essenpreis at tricia.essenpreis@colorado.edu.

Interested in Hosing in 2023?
If your campus is interested in hosting CAMMP 2023, please reach out to Tricia Essenpreis at tricia.essenpreis@colorado.edu. She will walk you through what is needed to host the conference.

Questions?
Feel free to reach out to our conference host, Dana Morgan dmorg@clemson.edu

"The highlight of every year is our annual conference where CAMMP members gather for three intense days of learning and networking. This year's virtual conference will be a first for CAMMP and we couldn't be more excited to bring this experience and value to our members."

— Jamie Puryear, Texas Exes Director of Marketing and CAMMP President

8 a.m. – 4:30 p.m. | Optional tours/Activities

  • A campus tour at 9 a.m. through the Clemson University Visitor’s Center
  • Lake activities – paddle boarding and kayak tour – fee associated with this opportunity
  • Hike to Campus Waterfall – fee associated with this opportunity

10 a.m. – 4 p.m. | Attendee check-in open at the Madren Conference Center

2 – 3:30 p.m. | Newcomer orientation

3:30 – 4 p.m. | Marketing material setup

4 – 5 p.m. | Session 1 – Welcome & Keynote Presentation by Joe Erwin, entrepreneur and co-founder of Clemson University’s Erwin Center for Brand Communications*

5 – 6 p.m. | Sponsor Intros

6:30 – 9 p.m. | Attendee-only dinner at Madren Conference Center, with Shag Dance Lessons after dinner

9 p.m. | After hours Downtown Clemson (shuttle will run to hotels until 11 p.m.)

*This session will be live-streamed. 

Note: The event schedule is subject to change. 

7 – 8:15 a.m. | Attendee breakfast

8:15 – 8:30 a.m.  | Morning announcements

8:30 – 9:20 a.m. | Session 2: Young Alumni Engagement*

We know how important it is to engage with our alumni early and often – but what are the most effective ways to capture the attention of young alumni? Iliana Contreras, the young alumni and current student program director at the University of Notre Dame, will share an initiative called “Domer Dozen”, a recognition initiative that celebrates the achievements of 12 Young Alumni (ages 32 and under) for their significant contributions and extraordinary dedication to faith, service, learning, and/or work. In addition, Marcie Johnson, who previously served as the director of young alumni and student programs at the University of Pittsburgh Alumni Association, will talk about her tips and tricks for managing a successful Young Alumni group.

9:30 – 10:30 a.m. | Session 3: Supplemental Revenue Streams*

Show me the money! From outside sponsorships to corporate partnerships and more, this session dives into ways we can diversify our funding. Kristina Woods Butler, the vice president for membership, marketing & communications at Texas Tech Alumni Association will discuss their partnership with Learfield IMG College, which forced the organization to reimagine the decades-old affinity partnership structure and look toward a future of sponsorship-based revenue. In addition, Megan Hornbeek Allen, the director of alumni engagement at the Oklahoma City University Office of Alumni Engagement, highlights their partnership with local OKC small businesses to elevate apparel options for alumni and friends.

10:30 – 11:15 a.m. | Sponsor intros

11:15 a.m. – 12:15 p.m. | Session 4: Social Media Listening with Clemson University Social Media Listening Center*

Hear from faculty and students from the Social Media Listening Center at Clemson University, the first facility of its kind in higher education, as they relate social media listening to the world of alumni relations. They will show how insights from social media listening can change the way we engage our alumni and can fuel the experiences we create for them. Ahead of this session, students from the center are working on a project to “listen” to alumni and find trends within the industry using the most powerful social analytics software available. They will share the data from this project, as well as helpful tips for all shops – big or small – to engage in social media listening to enhance the alumni experience.

12:15 – 1:10 p.m. | Attendee lunch/Roundtables at Madren Conference Center

1:15 – 2:10 p.m. | Session 5 Breakout (Select one) 

Student Engagement and Retention*: In this session, Paige Freeman, director of student programs at KU Alumni Association, and Ashley McMullen, associate director for student and young alumni programs at NC State University, will discuss best practices for engaging student members, especially after returning to in-person formats after relying on virtual and hybrid methods of engagement. We will discuss marketing strategies to acquire new members and give tips on how to keep our members informed and engaged. We will focus on the importance of student involvement and how engagement through student leadership opportunities provided by Alumni Associations contributes to retention efforts for students to become active alumni.

Working with Admissions and Recruitment: This session presents ways our colleagues are partnering with admissions and recruitment offices to leverage alumni relationships and provide meaningful opportunities for them to help build the next generation of alumni. Patti Daves, the managing director of membership and business development at the University of Virginia Alumni Association, and Roxanne Shiels, director of alumni strategy at Penn State World Campus, will discuss breaking down the silos of higher education and finding impactful ways of cross-campus collaboration.

2:15 – 4 p.m. | Afternoon Activity (TBD)

4 – 5:30 p.m. | Sponsor Booth Visit Reception

6 – 8 p.m. | Attendee/sponsor dinner at Esso Club

8:30 p.m. | After Hours Downtown Clemson (shuttle will run to hotels until 11 p.m.)

*This session will be live-streamed. 

Note: The event schedule is subject to change. 

7 – 8:30 a.m. | Attendee/Sponsor breakfast at Madren Conference Center + Optional one-on-one sponsor meetings

8:30 – 9:25 a.m. | Session 6: Alumni Metrics*

But what does it all mean? Being able to quantify the work and understand what our alumni are doing can be invaluable. Tricia Essenpreis, director of business development at the University of Colorado, and Renita Smith, director of membership and marketing at Florida State University, will highlight how their alumni shops are collecting and analyzing alumni participation and engagement data.

9:30 – 10:30 a.m. | Sponsor visits + Optional one-on-one sponsor meetings

10:30 – 11:30 a.m. | Session 7 Breakout (Select one)

Membership Acquisition and Retention*: Whether you are new to membership or have been around for years, we are always looking for the next best way to acquire and retain our alumni members. Join us as we welcome Emily Beck, director of member services at Iowa State University, Ethan Rowley, the director of marketing at the Nebraska Alumni Association, and Melanie Roddenberg, the lead associate membership manager at the Alumni Association of the University of Michigan, to discuss the successes and failures of program launches, campaigns, and flash sales, and we learn together the best practices of growing our membership base.

Annual Giving: Hear from two schools transforming lives in 24 hours with innovative Day of Giving Campaigns. In 2022, the University of Tennessee Martin set a fundraising record during their eighth annual Captain’s Challenge campaign. Matt Borden, associate director of annual giving, will discuss the fun approach around this year’s campaign theme “Ferris Bueller’s Day Off”. Additionally, Meredith College raised more than a million dollars during the College’s seventh annual Make It Count for Meredith Giving day. Erin Cleghorn, director of the Meredith Fund, and Hilary Allen, director of alumnae relations, will tag-team to talk about merging strategy with fun and outreach to engage alumnae support.

11:30 a.m.  – 12:30 p.m. | Attendee/Sponsor lunch at Madren Conference Center

12:30 – 1:00 p.m. | Merchandise Swap

1 – 1:45 p.m. | Sponsor visits + Optional one-on-one sponsor meetings

1:45 – 2 p.m. | Sponsor raffles

2:10 – 3 p.m. | Session 8: Business Directories*.

When alumni bravely pursue their biggest ideas and start their own businesses, an alumni business directory can offer an opportunity to both market their business and support other alumni-owned businesses. In this session, Jamie Puryear, director of marketing at Texas Exes and past chair of CAMMP, will discuss best practices for engaging alumni-owned businesses and how they started with simple business listings and have expanded their program to include memberships. In addition, Jen Benson, membership director at the University of Minnesota, will talk about their alumni business directory that includes a unique, curated line of alumni-owned merchandise.

3:10 – 4 p.m. | CAMMP Business Meeting*

5 p.m. | Leave via bus to go to Greenville for dinner and a show

6 p.m. | Attendee-only dinner

8:30 p.m. | After Hours Downtown Greenville (shuttle will pick up every hour on the hour and the last shuttle will head back to Clemson at 11 p.m.)

*This session will be live-streamed. 

Note: The event schedule is subject to change. 

While we don’t have the exact schedule finalized yet, here are the topics of this year’s conference. These will be slotted into the Session timeslots noted in the daily schedule.

Alumni Giving: When alumni give back to their university, they are celebrating their own experiences, supporting current students, and enhancing the programs and departments that helped shape who they are. But with multiple factors affecting the fundraising environment, what is the best way to engage our alumni when asking them to give? The conversation for this session will center around the best practices for alumni giving, ways to maximize your efforts, and trends to assist in developing your giving strategy.

Alumni metrics/data analytics: But what does it all mean? Being able to quantify the work and understand what our alumni are doing can be invaluable. This session highlights how alumni shops are collecting and analyzing alumni participation and engagement data.

Member Acquisition and Retention: With a look at leveraging different engagement tools, programs, and strategies, this session covers ways to successfully manage and grow your alumni membership. 

Social Media Listening: Hear from faculty and students from the Social Media Listening Center at Clemson University, the first facility of its kind in higher education, as they relate social media listening to the world of alumni relations. They will show how insights from social media listening can change the way we engage our alumni and can fuel the experiences we create for them. Ahead of this session, students from the center are working on a project to “listen” to alumni and find trends within the industry using the most powerful social analytics software available. They will share the data from this project, as well as helpful tips for all shops – big or small – to engage in social media listening to enhance the alumni experience.

Student Engagement/Retention: Educating current students about what it means to be an alum and what their role is after graduation is sometimes easier said than done. This session will focus on ways to engage current students and transition and retain them as alumni.

Supplemental Revenue Streams: Show me the money! From outside sponsorships to corporate partnerships and more, this session dives into ways you can diversify your funding.

Working with Admissions and Recruitment: More and more, alumni relations is being asked to assist with other areas within their respective schools. Oftentimes that includes utilizing alumni with admissions and recruitment efforts. This session presents ways our colleagues are partnering with admissions and recruitment offices to leverage alumni relationships and provide meaningful opportunities for alumni to help build the next generation of alumni.

Young Alumni Engagement: We know how important it is to engage with our alumni early and often – but what are the most effective ways to capture the attention of young alumni? This session is a discussion on providing value for young alumni, keeping them connected to the university and to each other, and sharing useful tools to help reach that audience.

2022 Conference Attendees

First  Last  Institution
Jane Akins University of Alabama at Birmingham
Hilary Allen Meredith College
Lauren Anderson Montana State University
LeAnne Anklan The University of Cincinnati
Dan Arment Alumni Association of the University of Michigan
Melissa Armstrong University of South Florida
Heather Ashley University of Florida
Daniel Austin Clemson Alumni Association
Heather Baker University of Wyoming
Meridith Balas West Virginia University
Shanedra Barnes Arkansas Alumni Association
Emily Beck Iowa State University Alumni Association
Jennifer Benson University of Minnesota Alumni Association
Greg Berry UAB
Randy Boatwright Clemson
Matthew Borden The University of Tennessee at Martin
Sara Bristow University of Kansas Medical Center
Collin Brunner University of Arkansas at Fayetteville
Mary Bujnak University of Kanas Medical Center
Kathy Bunch USF
Laura Bundrick University of South Carolina
Kylie Bunting Northern Michigan University
Kristina Butler Texas Tech University
Marisa Campirano The University of Texas Rio Grande Valley
Jennifer Carlson Adrian College
Chase Carter Oklahoma State University
Summer Chandler Texas Exes
Hank Charles University of Colorado
Marybeth Charnock The University of Southern Mississippi
Claire Clay Bluffton University
Erin Cleghorn Meredith College
Kate Cole Auburn Alumni Association (Auburn Advancement)
Geoff Conrad Penn State Alumni Association
Iliana Contreras University of Notre Dame
Scott Dahl University of Missouri
Lee Daugherty Francis Marion University
Patti Daves University of Virginia Alumni Association
Melissa David The University of Southern Mississippi
Lauren Davies UConn
Jenna Doerhoff University of Missouri
Veronica Dominguez Parker UTSA
Karin Doudna Appalachian State University
Megan Duffy University of North Carolina at Chapel Hill
Samantha Eisenhauer University of Wyoming Alumni Association
Tricia Essenpreis University of Colorado Boulder
Katie Feagans University of Virginia
Jessica Ferry UNC General Alumni Association
Alicia Fodera University of Maryland
Mary Jo Ford UC Davis
Tiffany Foxworth University of South Carolina
Paige Freeman University of Kansas
Donna Gilbert SHSU
Joan Hall Indiana University
Mathilda Hatfield University of Central Arkansas
JohnConnor Haverkamp Texas A&M University – Association of Former Students
Ashley Helmick Alumni Engagement
Jasmine Herrera UC Davis Cal Aggie Alumni Association
Dree Hickey UNC General Alumni Association
Megan Hornbeek Allen Oklahoma City University
Lexie Hudson The Association of Former Students – Texas A&M University
Taylor Jimeson University of Maryland
Marcie Johnson University of Pittsburgh
David Johnston KU Alumni Association
Ashley Jones The University of Southern Mississippi
Hannah Kicklighter Meredith College
Jessica King Auburn University
Liz King Penn State Alumni Association
Caroline Kitchens Arkansas Tech
Diana Koonce UNC General Alumni Association
Chad Leder Appalachian State University
Kristen Luger University of Connecticut
Kelsey Lynch Northern Michigan University
Julie Mackie Washington State University Alumni Association
Kayla Madden Washington & Jefferson College
Amber May Eastern Illinois University
Jessica McGee West Virginia University
Ashley McMullen North Carolina State University
Kristen Merritt University of Central Oklahoma
Brea Miller West Coast University
Dana Morgan Clemson University
Johanna Moxley University of Nevada, Reno
Carrie Myers Ohio University Alumni Association
Erin Ohlsen Valencia College
Mackenzie Overmyer University of Cincinnati Alumni Association
Anthony Palazzolo University of Southern Mississippi
Melisa Parkerson Oklahoma State University
Renee Potts North Carolina State University
Christy Pourney University of Missouri
Carolyn Preul Columbia College (Missouri)
Chance Price University of Wyoming
Jamie Puryear The University of Texas at Austin
Amy Raichlen University of Southern California
Joseph Reed Sam Houston State University
Sydney Richardson University of Central Oklahoma
Kate Robey Ohio University
Brooke Robinson Florida State University
Melanie Roddenberg University of Michigan
Karissa Rodriguez Valencia College
Jenilee Rollefstad Texas A&M University-Kingsville
Ethan Rowley Nebraska Alumni Association
Michelle Rust Southern Illinois University Carbondale
Jessica Savoie James Madison University
Andrea Saye UNC General Alumni Association
Katrina Schutts University of West Florida
Jeff Sheldon Nebraska Alumni Association
Roxanne Shiels Penn State World Campus
Renita Smith Florida State University Alumni Association
Melissa Smith University of Tennessee System
Derek Snyder Stephen F. Austin State University
Kirstyn Speich University of Houston
Parker Storry Arizona State University
Meghan Sykes University of Maryland Alumni Association
Alison Taylor University of Central Arkansas
Jack Tennant University of Wyoming Alumni Association
Jesse Thill North Carolina State University
Travis Turner Stephen F. Austin State University
Taylor Twine Meredith College
Katie VanBommel University of Wisconsin-Milwaukee Alumni
Emma-Grace Wallace University of Alabama Birmingham
grace waterstradt Adrian College
Amy Werner University of North Carolina School of the Arts
Margaret Whiteside University of Alabama at Birmingham (UAB)
Robin Zimmern University of West Florida

 

 

Past Conference Sites

Year Location Participants Sponsors
1997 North Carolina State 25 4
1998 Georgia Tech 35 11
1999 William & Mary 33 15
2000 University of New Hampshire 48 19
2001 University of Virginia 51 26
2002 Pennsylvania State University 62 26
2003 University of Florida 71 32
2004 University of Connecticut 82 35
2005 The Ohio State University 105 37
2006 Florida State University 117 38
2007 University of Illinois 131 44
2008 University of Pittsburgh 144 45
2009 Kansas State University 79 33
2010 West Virginia University 103 46
2011 Arizona State University 125 44
2012 University of Central Florida 138 46
2013 Virginia Tech 117 43
2014 Iowa State University 122 48
2015 University of Memphis 137 49
2016 University of Nebraska 131 54
2017 University of Colorado 133 57
2018 Oklahoma State University 125 48
2019 The University of Texas at Austin 162 48
2020 Virtual Experience 274 29
2021 Virtual Experience 249 24